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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Gaining visibility and familiarity with those who aren’t ready to make a purchase, but will be in the future, holds the key to sustainable long-term growth.

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A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

BOP Design

In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy. If they have a blog, it’s helpful to look through their posts to see what types of topics they address as well as the terms they include in the titles of the blog posts. Check out the buying terms article for more detail.

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

The BANT process can help you find higher-quality leads. The BANT system helps you score your leads to add actionable data to your cost per lead calculations. Sales teams have had difficulty finding out this information early enough in the sales process. A/B test content and ads to discover what performs best.

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Accurate keywords are essential in contextual targeting

illumin

This situation is where using well-planned long-tail keywords is of the utmost importance. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track. Another way to lessen competition is to look for long-tail keywords.

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Could Generative AI Revolutionize Your Industrial SEO Strategy?

Tiecas

It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation. According to a report by McKinsey & Company, industrial companies that have applied AI in industrial processing plants have reported a 10 to 15 percent increase in production and a 4 to 5 percent increase in EBITA.

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SEO Content Strategy: From Basic to Advanced

Top Rank Marketing

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. Personalization is for the lead generation and nurturing process. Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Image credit: McKinsey.