Convince & Convert

JUNE 24, 2013

My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. Marcus Sheridan , The Sales Lion , whose amazing success with River Pools & Spas helped crystalize the concept of this book. Image from BigStock.com. Audible audio version on the way. Check it out!

Paid Search Agency 144

Paid Search Agency Lock-In Buzz Amazon 144

Content Standard

FEBRUARY 9, 2017

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Hubspot

JULY 30, 2018

Twitter announced today the selection of two proposals to study the health of its network. We’re committing Twitter to help increase the collective health, openness, and civility of public conversation, and to hold ourselves publicly accountable towards progress. Bridging Gaps Between Communities on Twitter".

Twitter 40

Twitter Studies Pricing Price 40

Hubspot

SEPTEMBER 4, 2019

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. We want to make it easy for you to orchestrate these apps, to better serve your customers, and to help you grow better. And these stacks are growing, even in the SMB space. Read the announcement here.)

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. If you get it right, your social media bios can benefit you in a variety of ways, such as: Help create trust and customer loyalty. Grow your audience.

Social Media 92

Social Media Brand Identity Branding Media 92

Sprout Social

MARCH 22, 2022

Let’s dive into the results and a few tips to help your brand stay in the game. billion impressions on Twitter. Wendy’s created #ForTheWendys to promote their annual Twitter event, Wendy’s March Madness Pick ‘Em. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. Let the games begin.

Brand Identity 82

Brand Identity Branding Paid Search Agency Advertising Agencies 82

KoMarketing Associates

FEBRUARY 13, 2018

If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. How can your product help save time and money for a potential customer? Facebook’s current 2.07 Flixel is one company that designs stunning cinemagraphs that are worth looking into.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Martech Advisor

AUGUST 28, 2019

Relevant in-game ads can help you target and reach out to this highly engaged audience. Crafting positive, meaningful experiences for gamers can enable you to become a part of their game and help them forge a deeper brand affinity. Mobile games keep users occupied for longer durations than video. Let’s find out how.

Marketing AI 52

Marketing AI Mobile Advertising Ads Ad Exchange 52

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. This is where micro-influencers come in.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Convince & Convert

NOVEMBER 20, 2015

It’s become fairly clear that Facebook would like to keep you on Facebook at all costs, and having a public utility that tells you the whereabouts or status of a loved one during a crisis is another great way to lock that relationship in. Could this have been done by Google or Twitter? A few reasons.

Facebook 140

Facebook Lock-In Comparison Acquisitions 140

ConvertKit

NOVEMBER 20, 2020

Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Here’s why. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

MAY 10, 2023

“FOMO” stands for the fear of missing out , a psychological trigger humans can’t help responding to. Let’s look at some FOMO statistics , as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics. Now let’s read about FOMO in marketing.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Contently

OCTOBER 9, 2019

You know what’s better than getting a list of keywords your audience uses on Twitter? You’ll hear their hopes, dreams, and frustrations—even the language they use to describe their work lives, which will help you connect with them in turn. Using the same vocabulary as your consumers helps consumers feel closer to a brand.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

The Marketing Blender

DECEMBER 28, 2020

Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. Use these to explode your business in the next twelve months!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

KoMarketing Associates

SEPTEMBER 8, 2020

But talk about how you can help your target audience – about what you can do for them. But talk about how you can help your target audience – about what you can do for them. This is basically a headline, and so it follows all the usual rules of headlines. Namely: Do not confuse people. As in, “Marketing Manager, CFO Strategies.”

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? Why were there so many fake accounts in the first place?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Litmus

JULY 13, 2020

Lily Worth : Alice Li, Litmus’ Principal Email Engineer, wrote a great guide to Dark Mode that would be a helpful read. This is great because it can be updated and iterated on to make it better and better, rather than being locked down and owned by a company. You can access the full recording at any time and read the Q&A below.

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55

Content Marketing Institute

SEPTEMBER 12, 2018

And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories. million from its @Twitter account. million from its @Twitter account.

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

Valasys

MAY 24, 2021

Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach the audience of any corner of the world. Social Media Marketing is a sub-domain of Digital Marketing and happens on social media apps like Instagram, Snapchat, YouTube, Facebook, etc. Email marketing, Affiliate marketing, Influencer Marketing, etc.

Paid Search Agency 52

Paid Search Agency Lock-In Digital Transformation Marketing & Strategy 52

Sprout Social

OCTOBER 8, 2020

Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Maybe you want to see which product type your customers are talking about the most on Twitter. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Ideation can be ongoing or scheduled.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

QuanticMind

JULY 7, 2023

Read on for details and insights to help inform your media planning today! To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. What does that planning entail?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. But running a Twitter chat session is an exception to that norm.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Optinmonster

JUNE 8, 2020

And other helpful options that have been tested and proven to enhance your conversion rates. Targeting rules help display your campaign to certain segments of your audience. But that’s only when you’re in ActiveCampaign’s dashboard. For that, OptinMonster is the tool you need. Don't Have an OptinMonster Account?:

Lock-In 85

Lock-In Trigger Marketing API Template 85

EveryoneSocial

DECEMBER 14, 2020

This is where having good social media etiquette in the workplace can help. This helps protect individual and the company reputation. Social media etiquette helps us know how to treat others with respect online. But Twitter moves more rapidly, so maybe you’d want to post a few times a day. What is Social Media Etiquette?

Social Media 103

Social Media Media Social Networks Guidelines 103

Martech

DECEMBER 30, 2022

As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year. Our teams are helping them get things done. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program.

Planning 23

Planning Work Management Paid Search Agency Marketing Management 23

EMagine B2B Blog

JULY 5, 2018

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. As always, we’re here to help when you need it. Stay in touch with me on Twitter: @Lindsey_Hudson1. Other great content we know you’ll love: Client Success In Digital Marketing .

Planning 40

Planning Lock-In SEO Twitter 40

Sprout Social

MARCH 13, 2019

Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. With the help of B2B social listening, those answers are just a few clicks away. Either way, B2B social listening helps put those mentions into context. That is, if you’re listening. The takeaway?

Ad Building 105

Ad Building B2B Business Skype 105

Contently

MAY 23, 2018

For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. Our work with Contently was to help us build an enterprise program that could serve content to the top of the funnel.”

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

ClearVoice

NOVEMBER 20, 2020

This time arou nd in Adventures in Teamlancing , we’ll be talking about mentoring relationships and why they could help you ease into or continue to excel at your new role as a teamlancer. . And that’s where mentors can prove to be incredibly helpful. . Mentoring goes beyond your school years. Here’s how: 1. Hone skills.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Work Management Budget Programs 105

chiefmartech

JUNE 12, 2017

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Litmus

OCTOBER 25, 2022

As keynote speaker Jenny Haggard (Creative Strategy, NA Lead, Spotify ) puts it: building and breaking habits help us become the best version of ourselves. Think about your positive and negative habits to work on being a better marketer.”. Creativity cannot exist with homogeneity. “Creativity cannot exist with homogeneity. LitmusLive2022.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Convince & Convert

APRIL 10, 2015

Rethink the window shopping experience for mobile , and make it as engaging as possible to lock in the sale. There are too many Yelp reviews, Twitter mentions, and Facebook posts to wade through, but there are nuggets of pure gold nestled within both scathing and glowing reviews. The difference between these two approaches is simple.

Marketing & Strategy 164

Marketing & Strategy Mobile Advertising Mobile Marketing Business 164

Marketing Insider Group

AUGUST 9, 2011

“Markets are conversations.&# ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto. What helps people, helps business.” ~ Leo Burnett. As a direct result, markets are getting smarter—and getting smarter faster than most companies.&# ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto.

Lock-In 100

Lock-In PR Paid Search Agency Inbound Marketing 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Contact details alone will not help you get ahead of your competitors. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Leads trickled in and then wasted away.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Metadata

SEPTEMBER 28, 2023

If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Porch Group Media

NOVEMBER 10, 2021

Online channels boomed as a result of the pandemic lock-down and email marketing is one of the smartest, most effective ways to reach a massive percentage of your key demographic. Email is 40 times more effective at customer acquisition than Facebook and Twitter combined. The Power of Email Marketing. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Martech

MARCH 25, 2022

It can also help prevent them from spiraling into credit card chargebacks, attorney general complaints, or even lawsuits. This locks out your negative commentator from the post. With that “light touch” philosophy in mind, here is my secret arsenal of tactics for handling negative comments posted on Facebook Pages.

Facebook 121

Facebook Tips Work Management Social Media 121