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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity. This allows for improved and more usable results.

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Mastering the Art of B2B Product Launches: Insights from Marketing Executives

Launch Marketing

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

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Video Production Equipment and Software for Every Budget

Vidyard

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2. Promise us.

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How B2B marketers can help sales overcome customer indecision

Martech

But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. .” To do this, the GTM team must have a strategy and playbook on how to help their customers tackle the status quo (i.e., A smart approach is to help them choose a path and a solution.

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3 considerations before leaving your martech vendor

Martech

If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye. If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye.

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Customer Revenge Is Soaring — Generative AI Can Help Fix Those Relationships

Salesforce Marketing Cloud

The case for change 74% of customers in a new survey experienced a service or product problem in the past year, with 63% feeling rage about the negative experience. This is hard to achieve when customer interactions are not personalized and customer data is locked in many different systems. Improvement can’t come soon enough.

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R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

Rain: The Growth Agency

We link strategy, creative and production with state-of-the-art audience targeting, dynamic media buying and advanced analytics to deliver on sales and branding goals simultaneously, without compromise. College Bowls are traditionally a high value, premium branding opportunity. Tournament of Champions brought to you by Consumer Cellular.

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