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Webbiquity
APRIL 23, 2024
This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts.
Marketing Insider Group
JUNE 19, 2023
How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.
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Marketing Insider Group
JULY 24, 2023
Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. Keyword clustering also helps search engines, like Google, better understand your webpage. It’s really just a simple series of steps that can help you organize your SEO strategy.
Marketing Insider Group
MARCH 9, 2023
If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.
Webbiquity
MAY 30, 2023
Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.
The Point
MARCH 22, 2024
Here a few simple tips for helping your Webinar email stand out in the inbox: 1. List benefits, not topics. Don’t list topics or key themes, or worse yet, the agenda. But it works because it conveys something concrete vs. vague and general. And it’s producing a sea of sameness. Don’t tell people what they already know.
Marketing Insider Group
APRIL 22, 2021
Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Use it to eliminate busy work and get more done.
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