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Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. This works for all traffic, not just traffic coming from Twitter. Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. But Twitter’s introduction of the t.co Although t.co

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Unfortunately, this approach doesn’t work with social media today. This is a gap social media measurement companies need to help close. It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn.

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

It comes from the people who are hands on, doing the work in a wide range of situations. Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale.

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Two Killer Google+ Mistakes

Digital B2B Marketing

Google tried to kill both birds with one stone and it just doesn’t work. The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Until Google solves the first point, they have a major disadvantage.

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

It helps avoid the mistake of chasing volume from lower quality sources. Step Four: Learn and Apply Learn from what is working, and from what isn’t. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. It may seem overly basic but I think review of the simple process is helpful sometimes.

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Why Content Curation Is Not The Answer

Digital B2B Marketing

It sounds good on the surface, but becoming a go-to source and building your reputation through content curation simply doesn’t work for marketers. Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. Here’s why: 1. We Have Hundreds of Sources Today.

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