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Customer Experience Matrix
JANUARY 22, 2014
Before jumping into the new systems, it helps to define a set of standard features to measure them against. nurture campaigns), and share leads with a CRM system like Salesforce.com. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.
Customer Experience Matrix
JUNE 9, 2009
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The idea is to help the sales rep decide who to call first. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own.
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Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.
Customer Experience Matrix
DECEMBER 26, 2014
In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components.
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The company also provides extensive training and support materials, including a required three hour Quickstart package to help new clients use the system effectively.
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