SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels. There’s a caveat, though.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Animalz blog

MARCH 21, 2024

“We’d love to help our clients create something similar,” I told him. The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. They layer on newsletter, social, and community tactics to build lasting connections with their readers.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. With the help of Open Ai’s ChatGPT and Marketing Insider Group’s team of experts, you can both understand the biggest marketing challenges of 2023 and overcome them. Quick Takeaways. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Let’s dive in and see how content marketing can help your HR department achieve key business goals. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

AUGUST 1, 2023

Here are nine helpful strategies. To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. If you have services to sell to businesses, LinkedIn may be your best bet. Our favorite is SharpSpring.).

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Newsletter. The good news? Social Media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Send in an Email Newsletter. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Pick Your Poison Is AI taking over SEO?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Prioritize content promotion and distribution.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Top Sales Newsletters 2.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Like, a lot.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

APRIL 27, 2021

Meanwhile, over on LinkedIn, you learn that if you don’t get on TikTok TODAY , your brand will be left in the dust. But whenever it starts to overwhelm me, I bring my team back to the question that matters most: How can we help our audience? To some, asking “How can we help our audience?”

Education 158

Education Content Verticals Trigger Marketing 158

Martech

MARCH 31, 2023

For example, DevOps and sales topics can help you better understand your stakeholders. Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture.

Work Management 93

Work Management Marketing Management Training Vendors 93

ConvertKit

AUGUST 4, 2021

A well-crafted welcome email helps to bridge the gap between your signup form and your future emails and convince your new subscriber they’re in the right place. Build a loyal community with newsletters. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. It would help if you also looked into persona-based segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Optinmonster

DECEMBER 28, 2023

Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Vidyard

MARCH 30, 2022

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Head over to his website for lots of other great resources and tools to help you crush your cold calls and book more meetings.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

BOP Design

SEPTEMBER 16, 2021

Crafting thought leadership takes time and a significant investment of resources. Don’t stop with just sharing on social media; include the thought leadership piece in your next email newsletter. If there is a LinkedIn group on the particular topic, share it there as well. Promote Your Content. Let’s take a look.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

sagefrog

DECEMBER 13, 2023

It’s helpful to address a few pain points and how your facility service business successfully combats them. Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads. That’s where a marketing plan can help immensely.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. User manuals, how-to guides, and forums can also be helpful for onboarding.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. They subscribe to newsletters , buy one or more of your products.

Examples 103

Examples Planning Paid Search Agency Interactive Marketing 103

Contently

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. ” If only. Making some changes. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Contently

MARCH 26, 2021

But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all. For instance: Using LinkedIn and Twitter ads to reach your audience with ungated, top-of-funnel content that makes their lives better.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Only B2B

DECEMBER 29, 2022

Through promoting interaction with your brand and product. LinkedIn and cold calling are still effective B2B marketing strategies. When we refer to social selling, we do not, however, imply bombarding users of LinkedIn or Facebook with messages about your product or links to Calendly urging them to schedule a demo.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

JANUARY 9, 2024

Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Optinmonster

MAY 11, 2020

In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. For a spring promotion.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91