Marketing Interactions

JANUARY 15, 2023

My friend, Dave Brock , recently penned a post, Buyers Using ChatGPT , where he approached it from a sales perspective and suggests his readers: “Think of the power available to buyers in leveraging these tools to help them think about their buying process.”. They need our help.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Marketing Interactions

OCTOBER 15, 2021

Edelman/LinkedIn ). The best thing we can do is empower marketers to address them—and help other teams do so, as well. This decision to invite marketing to help lead RevOps should be as easy as realizing that your buyers and customers don’t care which team they’re interacting with, they care about what’s in it for them.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. Offer insights that help me to better perform my day-to-day job” (58%) also seems to fall a bit short. I’d contend that all the content your marketing team produces needs to be human, be helpful, and be insightful. The noise is deafening.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

FEBRUARY 17, 2020

I want insights that help me see things relevant to me in new ways. Our content is not helping us reach our goals consistently. How do we use it to help us win more deals? What to change – content that defines the problem and helping folks recognize it’s a problem. B2B Buyers say: Give me messaging I can understand.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

OCTOBER 8, 2020

Sales enablement, used well, helps sellers orchestrate better conversations, uniting buyers with sellers. He posted about his view on LinkedIn and stirred up quite a conversation.). Rather than simply sending content sales can propose questions, add commentary, or help frame it up in the context of the buyer’s situation.” .

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Have they accessed pre-sales content that answers their change management questions and helps them decide to fix the problem? It’s helpful to know if an account is searching for information that relates to the problem you solve, your category, and your competitors.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JANUARY 27, 2020

However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium. Focus Helps You Gain Efficiency and Effectiveness for Buyer Personas.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69