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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# Again, a simple idea that really helps close the gap between sales & marketing. Social Media ROI.

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Marketing Automation Monday

LeadSloth

And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Join the LinkedIn Group. Saad started the Marketing Automation Association LinkedIn Group a while ago, and all future events will be announced via this Group.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Email Sent on Behalf of Sales Reps.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation.

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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.

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Hubspot Review

LeadSloth

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. About Jep Castelein.

Hubspot 100
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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), But that doesn’t help with getting more visitors to your site. Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO.