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Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Here are some things you can do today: Search for a LinkedIn Group that interests you and join it. Ask and answer questions on LinkedIn. There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. They will hopefully help you in return. Not sure which group to join?

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Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. With real stories!

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Even if you're Canadian it's not really that funny.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

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5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. If there is a good conversation going on in your LinkedIn group, direct tweeps to it. A Picture is Worth a Thousand Words.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. You should consider other channels as well.