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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales. It involves a lot of testing and experimenting to understand how different tools drive sales.

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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Luckily for marketers, lead scoring exists. For marketing and sales teams, that handoff is a potential minefield. How does lead scoring work?

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. Castro began his career in sales in a field role, which has long been shorthand for good old-fashioned door-to-door selling.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

Marketing Insider Group

Your prospects are tuning out ads and fending off sales pitches. The new year is a great time to take action and help your company reach its sales and marketing goals. The post 7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018 appeared first on Marketing Insider Group.

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How AI Helps With Sales Prospecting

Hubspot

As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI. Lead scoring and qualifying leads. Image Source 2. Writing prospect outreach content.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. Building strong personal and professional relationships with clients is a critical success factor.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training. Investing in high quality sales coaching will help to systemize your sales strategy and teach your team how to navigate social media in an effective and meaningful way.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. Fortunately, Steve Benson is here to help you create that approach. This means coaching.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. If you want to generate revenue as a marketer and not just leads. Producing leads your sales team will love to work with. Turning leads into opportunities into revenue. If you've got holes in your funnel that need filling.