| |  Help + Leads + PointClear + Software | 50 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR SEPTEMBER 24, 2011 Buying software is easy. Fixing Lead Generation is hard. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. ‘” That sounds like the sales pitch of software vendors, promising all that ROI the comes from their software. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either. Agree on the common definition of a lead and identify key trigger events which drive decisions. | B2BMARKETINGSMARTS JANUARY 11, 2010  How marketers can help prevent lost sales. It was my responsibility to find the lead, pitch the lead, close the lead, handle the client and then sell it again. As a direct marketing consultant and copywriter, my experience with the sales departments at a few of my client companies has been that sales doesn’t want anything to do with a lead until the lead is ready to buy. Position. Readiness. | | | | | |
| FEARLESS COMPETITOR AUGUST 23, 2011  Stop Marketing in the Dark – sponsored by Act-On Software On August 17, Act-On Software hosted a webinar entitled “Stop Marketing in the Dark.&# featured speaker was Jeff Ogden, the Fearless Competitor and President of Find New Customers – the B2B Lead Generation company. And we thank Act-On Software for sponsoring this event. It takes more than marketing automation software to deliver results in B2B lead generation. | FEARLESS COMPETITOR OCTOBER 12, 2011 A Busy Day in Marketing Automation Software B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. On the low-end, Marketo has been feeling pressure as lower-end products grow more robust, like Pardot and Act-On Software. Act-On Software Announces Impressive Q3 Results. Speaking of Act-On Software , they announced very impressive results for Q3 – inking 164 new customers in the quarter, up from 132 in the prior quarter. Act-On Software is a client of Find New Customers. | ANNUITAS GROUP AUGUST 30, 2011 Four Things to Consider Before You Buy Marketing Automation To have a successful marketing automation implementation start with this question and this question alone: “What does our lead management process look like and how can we automate it?” If you don’t have a solid lead management process in place than a marketing automation platform (MAP) will only automate a broken process. Instead reviewing your current lead management process, making improvements where they are needed, and finalizing a plan and map for the improved process will have two effects. Implementation Is More Than Just Software. Obtain Executive Buy-in. | FEARLESS COMPETITOR OCTOBER 11, 2011 Your company is struggling to create quality sales leads. What do you do? B2B Lead Generation | Uncovering the root cause of sales lead problems. By the same token, the Lead Generation Assessment Service is like working with a golf pro. So instead of guessing and buying software (new clubs) or other actions, first bring in the professionals from Find New Customers to help you dig and uncover the root causes with the Lead Generation Assessment Service. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear. What do you do? | | | | | | | |
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FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011  Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
“The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. Certainly, marketing automation software helps and plays a key role. Marketing software is the engine that powers marketing, but you need fuel and a skilled driver. The study agrees, saying that software alone will note “make for an optimized sales funnel.&# Without resources dedicated to the things here, they say the software will not do much for the organization. How do you plan to address the high quality sales lead problem? MORE >> -
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 19, 2011 Why “We’re the Leading Provider of” is NOT!
Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “ Leading Provider of” Wow! Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Olive Software is the leading provider of digital edition and digital archiving solutions for the publishing industry. ” Dan McDade, Pointclear. Lots and lots of hits. MORE >> -
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 29, 2011 2012 Revenue – Making It Happen vs. Hoping It Happens
B2B Lead Generation | Ensuring You Make Your Number in 2012. Is our lead management optimized? Buyer personas, Content marketing , SEO, lead nurturing , lead scoring, metrics, sales enablement.). Formalizing your lead generation progression. Fixing the responsibility for lead generation (in marketing, not sales). Automating lead generation with marketing automation software like Eloqua , Marketo , Silverpop or Act-On Software. Find New Customers can help. ” Dan McDade, Pointclear. Jim Dickie, CSO Insights. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011  Stop Marketing in the Dark – sponsored by Act-On Software
Act-On Software hosted a webinar entitled “Stop Marketing in the Dark.&# The featured speaker was Jeff Ogden, President of the B2B Lead Generation company, Find New Customers. ( @fearlesscomp ). Jeff Ogdenfeatured speaker was Jeff Ogden, the Fearless Competitor and President of Find New Customers - the B2B Lead Generation company. And we thank Act-On Software for sponsoring this event. It takes more than marketing automation software to deliver results in B2B lead generation. Dan McDade, Pointclear. Just play the slide presentation below. MORE >> -
FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011  The Current State of B2B demand generation
B2B Lead Generation | Study Findings by Act-On Software. was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# Note the tactics they are using – email, tradeshows and advertising – all are focused on top of funnel activities – generating what Jon Miller, VP of Marketing at Marketo calls “Names.&# (Jon believes raw contacts do not deserve to be called leads.). These are unqualified, non-nurtured leads. Passing these leads to sales is a massive waste of expensive resources. MORE >>
- Laugh and Learn with Find New Customers | Episode 51 – The Beard FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
- Why Sales needs Content Marketing and Marketing Automation FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
- Why’s B2B Marketing So Boring? FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
- Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider FEARLESS COMPETITOR | FRIDAY, OCTOBER 21, 2011
- Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
- Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
- 3 Reasons You Should Outsource Lead Nurturing and Scoring FEARLESS COMPETITOR | TUESDAY, AUGUST 16, 2011
- The Best B2B Marketing Ideas of 2010 FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
- Laugh and Learn Show leads to New Hosting Gig FEARLESS COMPETITOR | FRIDAY, OCTOBER 7, 2011
- The Problem with Reliance on Junior Marketing Folks FEARLESS COMPETITOR | MONDAY, JULY 18, 2011
- The Problem with Reliance on Junior Marketing Folks FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 1, 2012
- 3 Reasons I’m not going to Dreamforce next week FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
- Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource VIEWPOINT | THURSDAY, OCTOBER 13, 2011
- What Sales Really Needs from Marketing FEARLESS COMPETITOR | TUESDAY, AUGUST 2, 2011
- Medium Sized companies struggle with B2B demand generation too FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
- 7 Keys to BtoB Social Media Success FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011
- The Importance of Thinking Outside-In FEARLESS COMPETITOR | WEDNESDAY, AUGUST 24, 2011
- 3 Reasons I’m not at Dreamforce FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
- Find New Customers – the Unmarketing Company FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
- How big should our marketing budget be? FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 2, 2011
- 3 Marketing Ideas from a great marketing company – Kinaxis FEARLESS COMPETITOR | MONDAY, DECEMBER 5, 2011
- Find New Customers Fan of the Month – Arthur Germain FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
- Great Slide by Marketo on how the world has changed FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
- Webinars as content marketing events FEARLESS COMPETITOR | THURSDAY, AUGUST 18, 2011
- Welcome to the newest client of Find New Customers FEARLESS COMPETITOR | SUNDAY, OCTOBER 2, 2011
- Lies, Damned Lies, and Statistics FEARLESS COMPETITOR | TUESDAY, NOVEMBER 15, 2011
- Mad Marketing TV premier postponed FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
- Doing what’s right – a full decade later FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
- Thank you, Aplicor! FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011
- Let blog comments through – no matter if they are negative FEARLESS COMPETITOR | MONDAY, OCTOBER 3, 2011
- 16 Marketing Terms to Ban Today FEARLESS COMPETITOR | MONDAY, NOVEMBER 14, 2011
- Mad Marketing TV explodes in December FEARLESS COMPETITOR | MONDAY, NOVEMBER 28, 2011
- The Business Process that No Longer Works FEARLESS COMPETITOR | MONDAY, OCTOBER 10, 2011
- How Big Should Our Marketing Budget Be? FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
- Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes” FEARLESS COMPETITOR | FRIDAY, DECEMBER 9, 2011
- Shifting Sales Environment Creating New Role For Enablement Solutions FEARLESS COMPETITOR | TUESDAY, OCTOBER 11, 2011
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Marketing Automation Software Stays Hot | Neolane secures $27m investment FEARLESS COMPETITOR | THURSDAY, JANUARY 12, 2012
- The State of Lead Generation Today (with Jim Dickie of CSO Insights) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
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