Smashmouth Marketing

JANUARY 20, 2020

Green Leads Appoints Industry Veteran, Mike Farrell as CEO. Pipeline generation leader to oversee Green Leads’ global team of lead development and sales development reps. Boston, MA - January 18, 2020 - Green Leads today announces the appointment of Mike Farrell as their new CEO.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

MARCH 10, 2011

They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. It had everything you needed to pass a lead or book an appointment with your targeted prospecting base. That being said, there are some bad tips out there that need to be put to rest.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Telemarketing 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

OCTOBER 28, 2009

Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. In all cases we: identified areas where we can help each other. Competitors are definitely worthy of being part of the Lead Gen Tips collection. Nigel Edelshain of Sales 2.0:

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. In all cases we: identified areas where we can help each other. Competitors are definitely worthy of being part of the Lead Gen Tips collection. Nigel Edelshain of Sales 2.0:

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Job title search that is based on more than department and keywords -- there are 100+ functions to help you zero in on the specific function you are looking for. This is much more granular than the competition.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Good sales people can help create BANT. Do you agree? Absolutely not.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

JANUARY 14, 2022

If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. That could potentially save you money, help you direct your employees to spend more time performing their current functions and enjoy other benefits.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

FEBRUARY 22, 2010

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. Vice versa, if you are to supply inbound leads or lists, you deliver, too. You may not own their issue, but you can understand it and help solve it. Was I dreaming? Did I hear that right?

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

DECEMBER 10, 2009

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. Some might be closing out the year, but many are willing to help those elves with their heads down making appointments. End of year and the holidays.". True, people have other things on their minds.

Leads 100

Leads Lead Marketing Qualified Leads Lead Gen 100

Smashmouth Marketing

JANUARY 25, 2011

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. When do we see our first leads?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts? And why is it important to marketers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Good sales people can help create BANT.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Here's my Lead Generation Tip for today. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Comment on a few relevant articles.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Here's my Lead Generation Tip for today. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Comment on a few relevant articles.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. I was already doing a majority of the list, but then it got me thinking.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 19, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts? And why is it important to marketers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2010

As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Lead with leaders. Find the leaders of your tribe and get them to lead by example. Write success stories with them. Prop them up. Thank them for buzzing. Encourage buzzers and tribe members to share stories. Be different. Trust them.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

AUGUST 13, 2019

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. And in Lead Gen, especially b2b appointment setting , the goal is to get the conversation started. I've been known to say " The sales process doesn't start until a conversation with a prospect does ".

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. As some of you know, Green Leads also has a research arm where we conduct market research for clients. When I was recently at the Sales 2.0 It has become pervasive, and respected, to do business this way.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. As some of you know, Green Leads also has a research arm where we conduct market research for clients. When I was recently at the Sales 2.0 It has become pervasive, and respected, to do business this way.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JUNE 12, 2013

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. And in Lead Gen, especially b2b appointment setting , the goal is to get the conversation started. I''ve been known to say " The sales process doesn''t start until a conversation with a prospect does ".

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

DECEMBER 20, 2010

B2B Marketing Experts have an ideal opportunity during the Holiday Season to do some old fashioned "feel good" marketing and help some folks along the way. Green Leads ran two internal contests that resulted in charitable giving. We ran a contest last week during a one hour ConnectAndSell session. This now makes 15 loans.

B2B Marketing 100

B2B Marketing B2B Youtube Lead Management 100

Smashmouth Marketing

MAY 29, 2009

Mike: With all the buzz and budget around inbound marketing, outbound marketing and demand gen in general, what can a quota carrying sales rep do on their own to help get that all important discussion with a real prospect? Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

APRIL 6, 2010

Someone asked me recently where the Green in Green Leads came from? Green Leads has been buying carbon offsets over the past year as a way to reduce our own carbon footprint. Green Leads will be making these carbon offset purchases through CarbonFund.org and will post a chart on our blog to track the impact we've made over time.

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

MAY 25, 2010

Joy comes from within, so help your reps to be joyful by making sure they understand the importance of their job. Sorrow - Sometimes you're going to have reps who gets bummed out because what they thought were going to be leads for their client turned out not to be so. Sometimes they can have a bad day, which can lead to a bad week.

Television marketing 100

Television marketing B2B Software Leads 100

Smashmouth Marketing

MARCH 25, 2009

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. As some of you know, Green Leads also has a research arm where we conduct market research for clients. Tags: lead gen marketing appointments sales2.0 When I was recently at the Sales 2.0 Don't over-sell.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

JULY 1, 2010

Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads). Salespeople want the same kind of leads. Optimizing it and helping sales and marketing teams take advantage of it certainly is. Evolve the Quality vs. Quantity.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

JUNE 14, 2010

Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Do the same for the execs above you.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. They are all about helping out a certain niche of prospect. They’re equipping.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” They are all about helping out a certain niche of prospect. They’re not selling.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JULY 6, 2010

And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Value creates trust.

Impressions 100

Impressions Demand Content Marketing Content 100