Anything Goes Marketing

MARCH 18, 2007

That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. This type of lead qualification of course requires a way to track this information, process it and provide reports etc.

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Anything Goes Marketing

AUGUST 26, 2010

Taking a look back and reliving great times in your life provides perspective and helps explain how things have. Tags: marketing metrics data management lead management lead qualification.

Lead Scoring 100

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Anything Goes Marketing

MAY 26, 2007

Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process.

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Anything Goes Marketing

FEBRUARY 18, 2009

They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score. PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies. I'll let you decide.

Lead Management 100

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Anything Goes Marketing

OCTOBER 20, 2009

You will need to push your organization to ensure you have the resources in place to create the necessary content for your lead nurturing efforts. This may mean sequestering experts from all over your company to help create this content or hiring content professionals. King” image courtesy of seoibiza.com.

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Anything Goes Marketing

NOVEMBER 15, 2009

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring. Very nice add-on and a big thank you.

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Anything Goes Marketing

APRIL 5, 2009

Having a “new user/customer” campaign can help people that aren’t familiar with your product get better acquainted. By education programs, I’m referring to the traditional lead nurturing campaigns. This is typically a series of emails sent over a period of time that helps keep your company top of mind for potential customers.

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