The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. Custom workflow helps profile leads, identify high-potential opportunities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work. Other helpful email nurturing tips from Brian Vass of Sant Corporation included: .

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Smashmouth Marketing

JUNE 25, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work? I’d say that’s proof positive the system works.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work? I’d say that’s proof positive the system works.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work? I’d say that’s proof positive the system works.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40