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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.

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What's it take to generate leads that fuel your forecast?

ViewPoint

What’s it take to generate a volume of real leads, the ones you really need? Over the past two decades we’ve worked hard to crack the code on this. More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days. Regards, Paul.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days. Regards, Paul.

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Streamline Customer Acquisition to Grow With Reduced Funding

Adobe Experience Cloud Blog

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. Manage your complexity. At Marketo, we use these tools to drive our own high-volume revenue cycle, so I know it works. Easy to learn and use without needing to hire specialists or to pay for training courses.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

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