Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. The features were working, but the business wasn't getting the payoff. A key issue to watch out for: how long it takes for you to first "touch" a new lead.

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Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Custom workflow helps profile leads, identify high-potential opportunities.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

markempa

APRIL 13, 2015

So do you invest your hard-won leads on your top performers, or do you try to help your weaker salespeople? Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? on a real-time basis. You might also like.

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Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

JANUARY 23, 2013

Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions.

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Acquisitions B2B Marketing Salesforce.com Work Management 80

Anything Goes Marketing

MARCH 24, 2009

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I work my but off yet have to find my own parking spot or take public transportation.

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Sales Management Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

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Conversion Rate Lead Nurturing Conversion Optimization 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. On the face of it, this is not a surprising question.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48