Martech

FEBRUARY 19, 2024

These platforms go beyond traditional project management and offer the following benefits: Structure to team’s day-to-day work: Marketing work management platforms help bring some order to the chaos of daily tasks by providing a one-stop hub to manage all work activities.

Work Management 123

Work Management Marketing Management Resource Management Allocation 123

Salesforce Marketing Cloud

JANUARY 23, 2024

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Cintell

FEBRUARY 7, 2019

Cintell is a leader in helping organizations get the most out of their buyer personas, and we see our partnership as an exceptional opportunity” says Lorin McCann, Founder of the Customer Intelligence Institute. Their focus is B2B companies struggling with customer intelligence and need help hitting growth and revenue targets.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Salesforce Marketing Cloud

APRIL 10, 2024

Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency. At a high level, self-service customer service simply means letting customers help themselves. Slack helps your team stay aligned and move fast.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Marketing Insider Group

AUGUST 21, 2023

With the help of AI, teams can enhance their efficiency by expanding the scale of QA insights to 100% of customer interactions, enabling companies to have an immediate “heat map” of conversation quality metrics. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Hubspot

DECEMBER 13, 2022

To help buyers mitigate risk, consider offering a recurring subscription to your clients with little to no commitment. Before hopping on a Zoom, consider leaning into live chat, a knowledge base, and customer testimonials as a way to answer buyer questions in a low-touch way. How HubSpot Payments Can Help.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Buffer

DECEMBER 12, 2022

By April, I had shifted to more low-touch one-on-one work, where I was providing clients my proprietary pitching framework and helping them write pitches, but then it was up to them to send it out and build those relationships, so they can actually own those relationships.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. To help you put your best foot forward, we’ll dive into the ins and outs of automated customer service, and we’ll offer practical tips for making the most of automated tools.

Work Management 119

Work Management Autoresponders Automation Service 119

Sprout Social

JANUARY 11, 2024

Customer service software helps brands improve both. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform supports a variety of knowledge base and portal features to help customers get answers around the clock.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Vidyard

JUNE 20, 2017

In addition to marketing and selling to customers with video, Technical Support has found three key areas to increase customer satisfaction of our services: Personalized Customer Engagement, Knowledge Management, and. Let’s dive into exactly how video can help. Knowledge Management. Troubleshooting and Case Resolution.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work literacy skill? The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. They might be knowledge bases that live in Salesforce or elsewhere.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Biznology

FEBRUARY 20, 2017

Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. So how can generative AI help? Yet, only 24% are actually using any form of contact center AI.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Biznology

MAY 25, 2017

Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. One of the very important roles that social media plays in knowledge management is the possibility to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 95

Knowledge Base Hubspot Validation Landing Pages 95

Martech Advisor

AUGUST 29, 2019

In digital marketing specifically, AI can help process data from structured and unstructured sources (social media, emails, images, etc.) Increase your AI knowledge base. To help improve your understanding, invest in a basic course in AI and related technologies such as machine learning and robotics.

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency Tips 104

Sprout Social

APRIL 17, 2024

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. These builders offer a user-friendly interface with customizable templates and network integrations.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. Automation helps to increase efficiency, reduce costs, improve accuracy, and frees up agents to focus on cases that require critical thinking and empathy.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Rev

NOVEMBER 3, 2017

Not because it’s the next big thing or even because it’s involved in tech…no, they should start learning about it because without this knowledge base, they might be out of a job. This is helping advertisers spend more efficiently, as well as build a much more genuine audience. Big Data For Big Brands.

Marketing AI 60

Marketing AI Merchandising Brand Identity Branding 60

Biznology

NOVEMBER 16, 2020

A CRM system helps you close the customer service gap. That is where, again, integrating your customer support tools with a CRM system can help. No matter if it is your website’s knowledge base, live chat software, email support, or call center, always ask customers for feedback.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Salesforce Marketing Cloud

MARCH 19, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

JANUARY 18, 2024

This helps brands create personalized and recognizable video content that appeals to their audience. This helps companies collect high-quality customer data at scale while providing an engaging customer experience. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones. Get MarTech!

Marketing AI 107

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 107

Salesforce Marketing Cloud

JULY 19, 2023

Put AI, automation, and data to work The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. Imagine this from the customer perspective: you want to return a pair of shoes and you need some help. Our guide reveals how high-performing service orgs make it happen.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Martech

FEBRUARY 15, 2024

We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas. From there, we built a business on the tool, which we call personality-based marketing. Honestly, we have had mixed results.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 122

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. More widespread digitalization led to self-service employee portals that can save you time and money while reducing human error and helping your employees get things done faster. How does an employee self-service system work?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Biznology

OCTOBER 22, 2018

A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. What is Google’s knowledge graph ?

Knowledge Base 106

Knowledge Base Optimization Tips FAQ 106

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Vidyard

OCTOBER 3, 2018

Whether it’s for training or outbound prospecting , a video library can help your sales team be more efficient and close more deals. Additionally, a video library helps with: Outbound sales: Send customers links to testimonials in a video playlist that recommends other relevant testimonials.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Martech

NOVEMBER 2, 2023

Sonic Foundry’s Vidable is a secure video knowledge-base platform designed to accelerate the distribution of content and improve the usability and value of enterprise video libraries. It includes Vidable Assistant which provides support, search and content generation capabilities through a conversational interface.

Digital Asset Management 114

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 114

Salesforce Marketing Cloud

JANUARY 17, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

FunnelEnvy

JANUARY 8, 2024

This post focuses on solutions to help sales update SaaS sales processes and where to optimize to increase customer acquisition in a world where buyers prefer seamless digital experiences over in-person calls. Responsive Websites Invest in technology that helps you serve personalized content to visitors based on their actions.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

TrustRadius Marketing

OCTOBER 27, 2022

Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. Contact center and live chat tools can help you stay connected to customers. If used well, they’ll help your support team keep track of many accounts at the same time. .

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Envy

JANUARY 12, 2022

HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources. Here are some practical takeaways which may help mitigate and deal with offline contact creations: Verify that your HubSpot tracking code and script are firing correctly.

Contacts 118

Contacts Hubspot API Knowledge Base 118