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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Just input a keyword, and you’ll see popular articles and posts. BuzzSumo helps you identify and connect with leading influencers in your field. Site audit.

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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway.

Keywords 232
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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 253
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 213
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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Then use an SEO tool to discover appropriate keywords.

SEO 274
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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Optimize for SEO: Use keywords, compelling titles, and descriptions to make your video more discoverable. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key.

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Three Advanced SEO Keyword Tactics

Webbiquity

Then look for Goldilocks keywords that have a “just right” combination of high average monthly search volume and relatively low competition or keyword difficulty. Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic.

Keywords 346