Remove help keyword
article thumbnail

7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 106
article thumbnail

Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prioritize results with this failproof website planning process

Martech

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process. You’ll also see what keywords to target, informing your navigation structure and content efforts.

article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? NLP is what powers these tools.

article thumbnail

5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. But its application can truly help content marketers in a variety of areas.

article thumbnail

Online Reputation Management (ORM) definition and process

Biznology

We help our clients create a long-term solution that will help to prevent any future unwelcome issues from surfacing. Our Online Reputation Management (ORM) Process (Steal Me). Take back your online reputation with a little help from your friends. In Conclusion. A good reputation online is an essential marketing strategy.

article thumbnail

A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

BOP Design

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. 3. Do keyword volume/difficulty analysis.

Keywords 110