Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

APRIL 7, 2016

If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Automated Marketing System. There are two parts to an automated marketing system, the offensive and the defensive. This will help you adapt more effective marketing campaigns. SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

SEPTEMBER 17, 2013

What descriptors, what keywords, what phrases? Look online at people in your space — your competitors as well as who you’d like to become – and shamelessly explore their HTML source code and steal their meta keywords and the language they use. I started my company back in 2006 and then never evolved with the market.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

OCTOBER 7, 2014

HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

JULY 31, 2019

In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. In the past, marketing was expensive. Today, this is not so.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. For the record, I don’t think they are. Sensing a trend here?

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

MARCH 17, 2014

Tools like Technorati (for blogs), Topsy (for Twitter) and Booshaka (for Facebook) can help you find them on social networks. CONTENT CREATION: The best way to guide your content marketing is to listen to what consumers are saying and give them information or teach them what they want to hear and learn.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

DECEMBER 21, 2011

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today. Here’s where marketing automation becomes an important resource for B-to-B marketers.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

OCTOBER 2, 2012

When it can’t find what you’re looking for, Google will search its databases for name variation, for light synonyms, and the like — but if Google Search doesn’t need to be ingenious, then it’ll just be useful, serving only results that explicitly mention the exact keyword strings that the customer shoehorns into search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. That is where SOCi comes in. Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Your keywords suck and are outdated (biznology.com). Related articles.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

NOVEMBER 11, 2013

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

MAY 24, 2010

It's no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. They honestly seemed interested in helping me. Image by Eddie~S via Flickr.

Service 80

Service Twitter Differentiation Social Media 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Group members are able to search the group membership by job titles or keywords, which can help you find ideal prospects.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). How to build an IA using keyword research. Case Study: IBM SmartCloud.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

OCTOBER 14, 2010

Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. I hope you can help me. But I am sure that you do not need to keep up with every algorithm change to success in organic search marketing. Every keyword they use, every piece of content, they'll be watching you.

Search Marketing 80

Search Marketing Google SEO Tagging 80

Biznology

AUGUST 16, 2010

A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ). Tags: Social Media Marketing facebook googletrend googlezeitgeist socialnetwork twitter. Well, not necessarily.

Digg 80

Digg Stats Twitter Social Media 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

FEBRUARY 20, 2012

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. Unfortunately, too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action.

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? The software acts as a one-stop shop for digital influencer outreach, allowing content marketers to quickly identify, contact, and manage communications with thought leaders. Do you really know who’s following you on Twitter?

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

AUGUST 16, 2012

And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you. And, while the team here at Biznology offers webinars to help you navigate Panda and Penguin and outline Penguin-safe link-building techniques , the long-term trend is clear.

SEO 80

SEO CAN-SPAM Wikipedia High Quality Lead 80

Biznology

DECEMBER 9, 2014

In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. Like this post?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

OCTOBER 1, 2013

Start with the keyword phrase fed into Google, Bing, and Yahoo! Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz).

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

MAY 15, 2015

But with solid goals and proper expectations, you can set timelines that will help you determine realistic size and scope for your current project. However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Biznology

DECEMBER 14, 2010

Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Search has become such a popular marketing channel because almost everyone uses search. But don't discount blogging without considering how it might help your business.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

MAY 3, 2016

I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. ManageFlitter. While possibly the most expensive, ManageFlitter is also the most valuable.

Twitter 80

Twitter Ideal Customer Profiles Profiling Keywords 80

Biznology

JANUARY 28, 2014

And it’s all for market data. Content Marketing Organic Search Search Marketing Slider Google Search engine optimization' Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

JANUARY 17, 2011

Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. Build it and they will come" doesn't work online and never has. Being beautiful is only the first step.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

MAY 24, 2019

These four tactics will help you expand and strengthen your brand presence. If you aren’t sure who your target audience is, you need to identify your target market as soon as possible. Before you start posting, pause and think about your social media marketing goals. If you’ll share current news, turn to Twitter.

Tips 130

Tips Brand Identity Branding Work Management 130

Biznology

FEBRUARY 23, 2017

This is why I emphasize keyword research to understand topics of interest to our audience. Keywords are the best clues to relevance. Once you have the keywords, you already have a baseline of relevance. Keyword research gets you in the game, cognitive levers help you win it. “How did they do it?”

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

AUGUST 22, 2017

This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake , a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. At the end of the day, Google really wants to “make the web faster” — if you help them, they will reward you. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

DECEMBER 31, 2012

Last month, I said that SEO is the top skill for digital marketers. Many people in my Twitter stream are calling SEO the bane of the web. Far from being a “plague of the web,” SEO is the primary way we succeed as Internet marketers, where, by SEO , I mean white hat SEO. Photo credit: Wikipedia. Content Strategists.

SEO 80

SEO Wiki Consulting Search Marketing 80