B2B Marketing Zone

The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

NOVEMBER 15, 2021

It’s easy to get sucked in and look at accounts that have searched on keywords and phrases related to your solution’s category. Once they engage with your company, the intent score swings to have more weight based on branded interactions—visits to your website, branded keyword search, targeted display ad engagement, and more.

Intent Data

Intent Data Intent B2B Marketing B2B

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

JUNE 23, 2017

Her goals are to improve financial transparency and to increase efficiency in data utilization to prioritize key decisions that help the organization run profitably. This level of detail highlights long-tail keywords for top of the funnel SEO, provided you’ve chosen phrases your customers also use. Keywords and Phrases.

Buyer Personas

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing

B2B Marketing Zone

Marketing Interactions

The Gap Between Interest and B2B Intent Data in Marketing

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Webinars

Stay Connected