KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. directly into its results, with no SEO value.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 5, 2014

Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more. This tells you whether the keyword that triggered the ad was broad, phrase, exact, or an advanced match type. Simply put, this is for the keyword that triggered your ad.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

SEPTEMBER 20, 2016

While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JUNE 16, 2014

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . Search for Keyword Gaps and Fill Them .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JULY 17, 2018

Step 2: Perform Keyword Research. Identify a core keyword term or phrase that will be the center of your efforts. From there, you will want to dig deeper and identify longer-tail (more specific) terms that users are searching online. Driving brand awareness? Think of this process as a “hub and spoke model.”. PPC Campaign.

Top of Funnel 161

Top of Funnel Campaigns Paid Search Agency Content Marketing 161

KoMarketing Associates

APRIL 12, 2018

With a focus on short-term, high-impact campaigns, all agile content marketing editorial calendars need the following: Keyword Strategy. An agile editorial calendar must reflect an extensive industry knowledge and have a strong keyword strategy behind it. Next, determine which keywords and topics will help achieve your program goals.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

KoMarketing Associates

AUGUST 20, 2015

Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Take long tail keywords and sort them in different ways to give different search queries using Merge Words. Social Media.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

KoMarketing Associates

JULY 21, 2015

Consider the following benefits (among others): An opportunity to define a unique keyword strategy for SEO, or support an existing strategy. With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Keyword Strategy. Keyword Strategy.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JUNE 4, 2015

To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar. Leverage Keyword Tools. An effective blogging strategy takes keyword research very seriously. What do I mean?

Content Marketing 120

Content Marketing Planning Content SERP 120

KoMarketing Associates

APRIL 5, 2016

Even if you follow best practices, craft relevant and keyword dense ads, and use calls to action and other tricks to differentiate them from competitor ads – it’s important to note that ads that average position 5 and higher are now much less likely to be viewed by the average searcher. Get The Most Out of Google Shopping.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

KoMarketing Associates

JULY 25, 2017

All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. ANNALEA CROWE , Marketing Manager at Firesnap : We recently launched a marketing ROI calculator to target some long-tail keyword terms. MINDY: Organization!

B2B 152

B2B Linkbait Advertising Agencies Work Management 152

KoMarketing Associates

JULY 18, 2019

Understanding how Google can parse text can help us create content that’s more readable for humans and robots alike #MozCon. Ignoring what doesn't help you is just as important as watching what does help you @danaditomaso #mozcon. Ignoring what doesn’t help you is just as important as watching what does help you.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28