KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. How long do they stay? Conduct Keyword Research and Topic Modeling. We start all our content planning with deep keyword research. I’m so glad you asked. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sharpspring

NOVEMBER 10, 2020

. #1 – Keywords. To do that, you need a solid grasp on how to use keywords. Keywords are specific terms that help internet users find what they are looking for. The word “specific” is significant in this case; generalized or overused keywords will not help your business. That inclination is incorrect.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

SalesIntel

AUGUST 7, 2023

With the help of a voice assistant, people can gain even more control over their electronic devices. This website reviews the best tools in the market to help you find the best ones for your business. This can help you tailor your messaging and overall marketing campaigns to ensure that they resonate with your prospects better.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Our entire business revolves around using paid media to help drive inbound marketing. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech Advisor

AUGUST 22, 2019

Smarter search engine optimization (SEO) can help your website rank higher on Google search and drive high organic traffic volumes. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85

SEO Long Tail Marketing Tools SERP 85

SmartBug Media

AUGUST 24, 2022

You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you? A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

B2B Digital Marketer

MARCH 31, 2022

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. He has worked with over 750 service-based businesses and helped them make their digital marketing S.I.M.P.L.E. Michael’s LinkedIn: [link]. Michael’s book: [link].

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Below is the SEO landing page template for keyword placement: a.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Unless you identify the right keywords your audience uses, your content won’t produce the results you need. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. Words that come before or after a keyword will be considered to understand the search intent. Context Matters More Than Keyword Density. in English, for now.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Run ads to case studies that describe how you help leads in the same industry/role or who have the same pain points, then remarket to them to bring them back over time. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Directive Agency

FEBRUARY 1, 2022

The more helpful/insightful you can be with your content, the more authority/expertise you will build in the space. This can have a serious trickle down effect when you’re starting your content strategy with a keyword map based on your CEO’s or CMO’s ideas of which business units to focus on. The results?

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Marketing Insider Group

MAY 22, 2023

Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. It’s not enough to pick a topic based on the keywords people are searching in your industry. Maybe they’ve even been writing shorter posts for LinkedIn already. Blog Pros and Cons. The Benefits of Blogging.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Directive Agency

APRIL 11, 2018

One of our favorite tools in SEMrush is looking at the keywords that you rank for — but more importantly, for the market research side of it — We love looking at what competitors rank for. You’re going to search for all the keywords that West Marine ranks for that have “anchors” in it.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. When used in combination with powerful email marketing software it can help you stand out from your competition, increase the reach of your brand and reveal new and untapped markets. What Is Content Curation? Prepare Your Posts for Publishing.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

NuSpark Consulting

AUGUST 23, 2012

A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Remember: helpful content builds trust- trust builds leads- leads become sales. We can help you get started. Want leads? Think about it.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Remember: helpful content builds trust- trust builds leads- leads become sales. We can help you get started. Want leads? Think about it.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Outbrain

JUNE 29, 2022

According to the annual Edelman-LinkedIn thought leadership study , over half of B2B decision makers in 2021 said they spend more than an hour a week reading thought leadership content, and 47% said that thought leadership helped them to discover a brand and lead them to purchase. There’s a good reason for that. The best of all?

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

EMagine B2B Blog

JANUARY 6, 2019

We are trying to better understand our visitors and how we can help service their unique needs. Identifying personas also helps new customers or patients find us in web searches. Your website’s purpose is to help your visitors find the right information and encourage them to take action (e.g., Income level (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Define what actions you want your visitors to perform to help guide the way you build your campaigns. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

SmartBug Media

JUNE 30, 2020

To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight. If you’re looking for a tool that will manage your next event so you can focus on engaging with your attendees, take a look at how Hopin can help. Create Phase One Assets. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Outgrow

NOVEMBER 24, 2019

A well-designed lead magnet can help you qualify your leads by offering a relevant prize. These tips help you optimize your interactive giveaways for increased conversion! Maybe this experience by UncapBeauty will help you understand our point better. 5) Google Keyword Planner + Right Hashtag = Virality!

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Content Marketing Institute

JULY 24, 2018

It can help you avoid making impulse decisions,” he says. I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. No, we’re not talking about Google — we’re talking about Bing.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

accelerate agency

MAY 2, 2020

Getting a top position for your target keywords can be the difference between your firm thriving and failing. Do social media links to pages or pieces of content help the rankings of those pages? They can help site owners ID what users are really interested in. Sites with huge social followings rank better for some keywords.

Social Media 52

Social Media SEO Media SERP 52