Writing on the Web

FEBRUARY 21, 2013

and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! You use your keywords upfront and hyperlink them if you can. Your title needs to place keywords prominently so the search engines and the readers know what the subject is, and are curious to read more.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? The “SEO Friendly” site: For good SEO results , each page needs to be both keyword-rich and current. That means pages are updated frequently with good (relevant) content that is keyword-rich and unique , and appeals to what customers seek.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

SEPTEMBER 23, 2015

Pull out that list of keywords and phrases your readers will use to search for the solution you offer. I try to make sure my headline has clear keywords, the first paragraph also does, and that they are repeated in the body of the post. If you need help, let me know. What do you think? You can contact me here.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

AUGUST 30, 2011

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. For more information on keywords and using SEO, read my post here: SEO Content Marketing.

Keywords 100

Keywords SEO Stats Education 100

Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 29, 2012

Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. You still need content and lots of it.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

SEPTEMBER 16, 2011

Helps to read it out loud. Surely you’ve already written more than once about something; you should link the keywords to that post on your own blog or website. Review for keywords. Come on, help the poor little spiders out, they’re not exactly geniuses. Is it keyword-rich? Formatting. Optimization.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

DECEMBER 11, 2013

The holiday season provides a lot of opportunity for keyword-rich blogging. Put your own spin on popular topics and it will help bring traffic to your site. With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived. So what does the holiday season mean for your blog?

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

OCTOBER 10, 2012

These five steps will help you master business blog writing with quality content that attracts readers every time. It may take longer to add an image, link keywords and edit, but aim for 30 minutes and 300 words and you’ll soon become good at it. Bring in real stories, real situations, real clients you’ve helped.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

JULY 31, 2013

One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. It helps to start with a story, a burning message, or a compelling piece of research or news. Help is available and it doesn’t cost an arm and a leg. It can help you find your voice.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

JUNE 12, 2014

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

FEBRUARY 10, 2014

This means you are losing Google juice and making it harder to for search engines to identify keywords. If you want your quality writing to be indexed by search engines, you have to let them know which words – and keyword phrases – are important by hyperlinking them. Well, I’ve got one, but … I never know what to write.”.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

SEPTEMBER 6, 2016

Here are five newsletter design must-haves that will help you get found, get known and get clients. Many people read newsletters in a hurry, so help them out: Use sub-titles and sub-headings. Descriptive headlines with keywords – helps people to find specific topics and content useful to them. Allow for white space.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

JUNE 25, 2014

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. Used to be you could fool search engines into directing people your way by using lots of keywords and spammy links. P.S. Last week I shared a Shortcut Guide and questionnaire that can help you.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 27, 2016

This could be from a keyword search , a link from an external site or a link in an email. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Typically, referral sources are channels by which prospects or visitors find you. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 24, 2013

Not to mention it will gain favor with search engines that index the content according to keywords and subject matter…). Here are the questions to ask to help determine if you need to start a new blog: Is there an over arching common problem your varied services solve? But what if you’re a professional service provider?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

JUNE 4, 2015

This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. Later we’ll refine to include keywords and to take into account what’s selling on Amazon.). Tell stories of how you were able to help people, clients. Ask ‘ what if?’

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

MAY 22, 2014

Steady as you go, writing at least twice a week, at least 350 words, focusing on the keywords that drive results for your business, mixing information with stories, always keeping the reader in mind. I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

JUNE 17, 2016

Our blogs would rank high for our keywords, and life would be wonderful. She specializes in helping traditional business owners navigate the waters of modern technology. In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

NOVEMBER 6, 2013

What else is being published that can help solve their problems? When you find good info that’s helpful to your readers/clients, you’ll want to share that on your blog. Where can you go to look for blogs that might pique your interest and help you to gain some inspiration as a writer? It’s not only for inspiration. and PostPost.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

OCTOBER 14, 2015

Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 I’d love to help! This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JUNE 9, 2010

If you don’t want to mess with this stuff, ask a VA to help. 2 Time-saving tip, for Twitter: Besides driving traffic back to your blog, you want to follow up with comments and status updates that are in your field, that mention the keywords you’re an expert in. There are plenty of people available, some expensive, some not.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

AUGUST 13, 2010

For one thing, I’ve learned that sometimes I am not clearly identifying keywords in the title or beginning paragraph, and sometimes I don’t use enough hyperlinks. Also, sometimes I will use a keyword too often in a post. This makes search engines think that I’m keyword-stuffing.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JANUARY 27, 2014

I usually write a list of solutions that help with this problem. I write a new post, optimize it for keyword phrases, format it, add an image and write a catchy title. It looks like this: As a professional, I feel a passionate drive to broadcast an important message to my readers. I research to find out more about this.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

JUNE 7, 2012

Here’s how I help my clients solve this problem. Make sure your search engine optimization keywords are repeated frequently in posts and titles. The most frequent complaint I hear about blogging is “I don’t know what to write about.” Image: freedigitalphotos.net ). Who are the People you serve?

Blogger 100

Blogger Class Business Blogging Order 100

Writing on the Web

APRIL 3, 2013

Thousands of blog guides exist, but do they really help or just cloud the issue further? Use a picture to break up the monotony of endless text, and use your keywords in the most important places where you want people to stop and read. What would Oscar Wilde advise for better blogging ? There’s no such thing as ‘blog style.’

Curation 100

Curation SEO Keywords Social Media 100

Writing on the Web

SEPTEMBER 4, 2015

This preparation helps you focus on why and to whom you are writing. Next, you want to create a short list of keywords your readers will use to find you. Here are my preparation, or pre-writing tips: If you haven’t already, clarify your purpose, audience, and a few key details.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

FEBRUARY 5, 2014

Some readers do, but mostly they’re looking to know how what you know can help them fix a problem. As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JANUARY 3, 2014

Later we’ll refine to include keywords and to take into account what’s selling on Amazon.). Tell stories of how you were able to help people, clients. Sample outline process: Pick a topic, say ‘how to be a better boss.’ This is not a title, which comes later; this is what you are going to write about, in a nutshell. Ask ‘ what if?’

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JUNE 7, 2010

Here’s how I help my clients solve this problem of clarity: Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? Guess what? Make an editorial calendar for each day of the week you’re going to be blogging.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. c) Run a Google search for potential high authority blogs by using the niche areas you want to blog about with the keyword “guest blogs”. Aim your energies at quality blogs.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

AUGUST 29, 2012

You want to focus your content on the keywords your prospects are likely to use in searches. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 4, 2012

The more keyword rich your content is, the more likely it will be that Google will pick it up. Today’s guest post was contributed by social media ninja Christine Buffaloe , who founded Serenity Virtual Assistant Services to help busy professionals manage their online tasks. On Facebook, I also post it to the notes section.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

MARCH 28, 2012

These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. Your blog can help you filter through the endless lists of recruits you might encounter by advertising through secondary online job listing sites. Customer Service.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

DECEMBER 16, 2010

This always helps me see where I need to spend my energy and time to improve next year’s results. What comes up for the keywords that describe what your business does? I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JUNE 11, 2010

Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. Help Surface Content that Might Not be Found – It’s often hard to find and understand blog content that’s spread across sites.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JULY 27, 2010

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Content : No keyword usage in headline, first paragraph, or in body. You don’t need to hire an expensive consultant to help you figure these things out. Can you take a look?&#.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100