Remove help interests
article thumbnail

What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Well, it’s pretty much the backbone of your marketing strategy, helping you connect with customers and stay ahead of the competition. It helps you track responses and tweak your game plan for next time. It means creating content that resonates with the individual’s interests, past behaviors, and preferences.

article thumbnail

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

It’s a sign that viewers are not just interested, but invested. Tailor your content to the interests, needs, and habits of your target audience. This can help improve your video’s visibility in search results. Tools like automatic captioning can help, but always review for accuracy.

article thumbnail

The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. And, interesting fact – he was once a lifeguard! It is about a sales representative whose old ways of selling are not working anymore. As a result, he becomes irresistible to his clients.

article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

article thumbnail

How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. On the flip side, if you see a spike in interest for a particular topic, jump on it. This is where you get to see what’s hot and what’s not in real-time.

SERP 240
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

We’re here to help. Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Ready to generate more leads, interest, and revenue with your B2B marketing? Get inspired with these five successful B2B marketing campaigns.

article thumbnail

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected.

article thumbnail

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Why helpful, non-promotional content is the key to lead generation success. One of the biggest responsibilities and challenges for marketers is generating leads.

article thumbnail

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. Perceiving interest as intent will lead you down a rabbit hole with no program performance. Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly.

article thumbnail

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability.