Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Be prepared to discuss how you or your work relates to the podcast theme and audience interests.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

Social Media 304

Social Media Advertisements Advertising Spyware 304

The Forward Observer

FEBRUARY 2, 2024

With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. And, interesting fact – he was once a lifeguard! It is about a sales representative whose old ways of selling are not working anymore. As a result, he becomes irresistible to his clients.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Act-On

DECEMBER 9, 2023

For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. Because it’s all about being helpful, right? Attend a webinar?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Marketing Insider Group

JULY 3, 2023

Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. You’d surely appreciate any shortcuts you can find.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Litmus

APRIL 17, 2024

Litmus is here to help you along the way. If you’re a B2B marketer, why not use a Scratch-Off to create intrigue for an upcoming event or news about a partnership See how it works: Harness the power of social proof with Interest Signals Social proof is a powerful concept we see influencing consumer behavior in many aspects of everyday life.

Click Rate 72

Click Rate Display Email Campaigns Validation 72

Martech

APRIL 10, 2024

The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences. Emarsys justifiably claims that it has had a long-standing interest in AI, predating the ChatGPT buzz. AI Product Finder and Subject Line Generator. All-in on AI.

Product 104

Product Buzz Custom Publishing Email Marketing 104

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. Why is email segmentation important? What are the primary types of email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 80

Work Management Intent Data Buyer Intent Marketing Management 80

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. This helps you make your message more inviting and personalized. Days go by, and you hear nothing but crickets. Contact information.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Ahrefs

MARCH 18, 2024

Interestingly, even the growth of referring domains (blue line) afterward didn’t help it recover … Read more › For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line).

Marketing Websites 101

Marketing Websites SEO Domain Traffic 101

Martech

MARCH 18, 2024

Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 109

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 109

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game.

Amazon 120

Amazon Ideal Customer Profiles User-Generated Content Outreach 120

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Tiecas

FEBRUARY 14, 2024

How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? Manufacturers are keenly interested in how AI can streamline the lead generation and qualification process. It helps provide them with the right information at the right time they need to make more informed decisions.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

SocialPilot

APRIL 15, 2024

We are here with 7 super tips that will help you increase your social media conversions. These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. But don’t worry.

Social Media 92

Social Media Media Lead Scoring Lead Ranking 92

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. All this data will appear within Oktopost’s People Database showing you who is interacting with your content and their topics of interest.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Sprout Social

MARCH 25, 2024

It helps people interested in your topics or themes easily find your videos. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Sprout’s competitive analysis features can help you with that.

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

FEBRUARY 27, 2024

Campaigns featuring genuine influencer endorsements see a marked uplift in consumer interest and sales, underscoring the direct impact of influencer collaborations on a brand’s bottom line. Start by analyzing your audience’s demographics, interests and online behavior to understand whom they follow and engage with.

Advertising Agencies 121

Advertising Agencies Brand Identity Branding Marketing & Strategy 121

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. This tool is a great choice if you’re only interested in customer feedback and not other types of popups or forms.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Inbox Insight

DECEMBER 8, 2023

By tracking and analyzing their digital footprints, intent data provides insights into the specific interests and behaviors of your target, high-value accounts. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. Once you get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey. Successful drip marketing requires personalization.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClickZ

FEBRUARY 26, 2024

These findings highlight the increasingly important role of sales technology in helping sellers understand buyer sentiment and intent. The deep sales platform aims to help sellers build more effective B2B connections by delivering actionable insights and recommendations in three priority areas.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. You can do this by segmenting your email list based on your subscribers’ interests and preferences. It helps you highlight your key differentiators and build a distinct brand identity in the minds of consumers.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.

Marketing AI 103

Marketing AI Content Work Management Loyalty 103

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. High-quality, relevant content helps establish your brand voice and authority in your industry.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Square 2 Marketing

DECEMBER 12, 2023

They call, they email, they connect on LinkedIn and they’ll do anything to uncover leads and help feed your pipeline. But did you know that there’s another way to help your BDR team drive effective, efficient and high-quality revenue generation? Serve them people who have expressed interest in what you do.

Leads 111

Leads Lead Marketing Qualified Leads High Quality Lead 111