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How Netflix is helping brands harness the power of interactive content

ClickZ

As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling. Understanding audiences on global scale.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

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Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions

ClickZ

Recently, Kiwi.com partnered with Interactions, a conversational AI company that provides intelligent virtual assistants (IVAs) to leading brands such as Hyatt, LifeLock, and Constant Contact, all of whom have a strong focus on delivering top-notch customer experience. Interactive voice response systems versus intelligent virtual assistants.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively. It helps you track responses and tweak your game plan for next time. Your marketing database is your scorekeeper.

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. What do startups and Fortune 500 companies have in common?

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive. Today’s users don’t just use websites; they interact with them. Conduct user testing sessions where you can watch real people interact with your site.

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5 Interactive Content Types to Help You Find Your Pot of Content Gold

SnapApp

At the same time, you’re trying to get information from your users that will help you provide them with the most accurate pieces of content to help navigate them through the buyers’ journey. Here are 5 interactive content types that can help you get on the path to creating engaging and lead generating content.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. Are you struggling with a stagnant pipeline?

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help. That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Customer-centric approaches are meant to help us put buyers first. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. But do they?

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. However, not all intent data is created equal.

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. Why is sales coaching important?

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.