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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Well, it’s pretty much the backbone of your marketing strategy, helping you connect with customers and stay ahead of the competition. It helps you track responses and tweak your game plan for next time. This goes beyond just inserting a name in an email. Your marketing database is your scorekeeper.

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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

As of March 2023, it seems that in some cases, this preview hack may not work. days ) and it might not work everywhere. Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. The repetition of &#847;&zwnj;& then fills any remaining preview text space. </div> <!--

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How to Use HubSpot's Content Assistant to Write a Marketing Email

SmartBug Media

The Content Assistant provides you with real-time, personalized recommendations and actionable insights to help make your email copy the best it can be. Insert Your Copy or Outline into an Email Once you've inserted your copy or outline into the email, you will see the HubSpot Content Assistant icon.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Marketing automation helps you bring your existing marketing to a higher level. This tool helps you get a full view of your customers and leads so you can segment your marketing. Data from these campaigns help you properly execute your automated marketing. How Does Automated Marketing Work?

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Check out Perplexity AI: What You Need to Know and How to Use It to learn more about the founding story and Perplexity’s underlying workings. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Asking for the obvious is to summarize a paper, and that will work fine.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Measure Metrics Meticulously All your hard work is pointless if you can’t tell what’s working. If your pages are reminiscent of an old CompuServe forum, get help quickly! Ease of use helps you climb the results.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria. Signup forms.