Remove help url

Paul Gillin

article thumbnail

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

They are: Headline – Keep it brief and use it to communicate basic information or arouse interest. Add more details - Provide background and explanatory information. Tell people why you think this information is important. Success in social channels is all about helping other people. Use Trackable Links.

article thumbnail

Five Lessons From the Web 2.0 Summit

Paul Gillin

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Everything on the Web. This year’s Web 2.0

Web 2.0 50
article thumbnail

How Twitter Amplifies a Customer Attack

Paul Gillin

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Don’t debate hecklers.

Twitter 50