KoMarketing Associates

MARCH 20, 2018

They associate SEO with Google and the singular goal of helping customers find us on the web. Are they given enough information? Can they access the information quickly? These are just some of the things we need to consider and some of the ways SEO can help improve the overall B2B customer experience. Is the URL correct?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

AUGUST 10, 2017

A polished and complete Weibo profile can help you enhance your brand image and attract the right followers. If not, you will likely need help from a professional international marketing agency. Completely Fill out Your Contact Information. This will help people find you and follow you easily. Final Thoughts.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Pro Tip: Count of Sessions helps to breakdown the New vs. Returning Users to further understand exactly how many times your Users are coming back. Goals -> URLs. Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

SEPTEMBER 26, 2017

Keeping this information in mind, we will be discussing where advertisers could see potential benefits with this beta, as well as issues they may run into. It will be important to keep an open mind when reviewing these ads, as having an outside opinion of what ad copy should look like might help change the account for the better.

Adwords 120

Adwords Paid Search Agency Ads Landing Pages 120

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Buyer personas / any information on target buying profiles. Site architecture (SEO properties and best practices like tagging, URLs, etc.). SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. copy:[name]}. This is used for Sitelinks and PLA extensions only.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

MARCH 24, 2016

We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To help me understand, I turned to the SEMRush Organic Research report. Sort the file by URL.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

DECEMBER 12, 2013

So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch: Pre Site Transition. Knowing this information is key because the 301 redirect implementation process will differ depending on these factors.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MAY 17, 2016

Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). When we help our clients identify guest blogging opportunities that will drive a quality link, we typically turn to Moz’s “Domain Authority” as our copilot. List contact information. Identify Opportunities. Keyword “submit post”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Search Result URL Information. Search Result Title.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

APRIL 16, 2015

Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Use this math to identify the lowest hanging fruit or projects that can help move the needle the most. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JULY 6, 2016

Multiple Display URL Paths for Testing. There are now 2 specific fields for Display URL input – meaning you can add in fields at both the category level and a more specific input at the keyword or product level. This gives you a lot more options on where and how to display important keywords, calls to actions, and information.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area. A Baidu representative will contact you after you leave your information.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area. A Baidu representative will contact you after you leave your information.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

NOVEMBER 8, 2016

It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Other Helpful Reports. which help you identify common SEO problems. How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Build a database (or even an Excel spreadsheet) of contact information for quality link opportunities in your industry.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 9, 2014

The source code of a site can be an absolute wealth of information. and help give you a more complete picture of their online marketing efforts. This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. Here are four places to start: Source Code . Social Media .

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

JULY 19, 2016

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

APRIL 13, 2017

Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale. No matter what the form is for, a well-designed one can help marketers gather people’s information.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc). Competitive analysis is a crucial component of every SEO program. Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

SEPTEMBER 29, 2016

With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. If you haven’t, I suggest the buttered cat paradox.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Get Noticed by Prospects. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

NOVEMBER 6, 2014

Need some help? This shows the importance of having the right information on your website for your buyers. Last year, our B2B Website Usability Survey showed that buyers want to see case studies, whitepapers, pricing information, testimonials, and more when they visit a site. but more of a “How do I track this properly?”.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

AUGUST 15, 2017

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so. Hopefully, the steps above help get you on your way.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

SEPTEMBER 20, 2016

While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. .

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JULY 11, 2019

Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Add your website’s URL. It can also help you show up for more searches on LinkedIn, and it can help you attract local talent. There are dozens of content curation tools that can help you easily find great content to share.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

SEPTEMBER 27, 2017

The SEO analyst is someone who can do the dirty work, analyze the data and totality of the site’s environment and ecosphere, and help provide guidance and direction on improving the site’s position, while the SEO manager is much more project/people management focused, overseeing the work product/deliverability of multiple SEO analysts.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

SEPTEMBER 11, 2018

How can we give them the information they need? Create internal tracking URLs to see where your customers are going and if they are moving through your content as desired. It will make you a better marketer and it will help your business grow. We must ask ourselves: How can we guide them? How can we get them to take an action?

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

SEPTEMBER 14, 2017

An ICP is issued by China’s Ministry of Industry and Information Technology and allows a website to be hosted on a mainland Chinese server and to publish content. In addition to understanding the China market and your potential audience, SEO tools can help with this task. Apply for an ICP License. Be Patient and Proactive.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

OCTOBER 22, 2015

While no one has directly seen a penalty from having the same duplicate content on two different websites, it does flag as duplicate on CopyScape , which checks URLs or pasted text content for duplicate versions online. When users see that your content is the same across all platforms you have an account on, they will lose interest.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

AUGUST 6, 2015

Studies show that writing can help you remember things better. I know when I’m writing my post here or on Search Engine Land each month, I’m continuously looking for sources, fact checking my information, and identifying supporting articles. It’ll help dictate your career moves and help improve your personal brand.

SEO 120

SEO CMS Development Tips Case Studies 120

KoMarketing Associates

MARCH 30, 2012

From a usability perspective, Avi Wilensky pointed out how adding extra padding to buttons and navigational menus will help minimize “fat fingers” and added user frustration. “Do you like typing URLs in your smartphone?” ” That is why QR Codes could become more impactful down the road.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

FEBRUARY 23, 2016

The objective is to help customers discover your online presence, and build relationships with them so that you are f oremost in their thoughts when they are ready to buy. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. Online Publicity.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120