80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
JULY 6, 2016
Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. There were also a handful of other URLs.
Drive More Revenue With Content Marketing With Form URL Analysis
MAY 12, 2016
Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. I’ll admit that when I first heard about it, the implications didn’t immediately jump right out at me. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here.
Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
AUGUST 25, 2014
Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. When you want to post a URL on your brand''s Facebook Timeline, you have two options: You could either post a link directly to your timeline, or you could post a photo and include a URL in the photo''s caption. In the past, we''ve recommended posting URLs in photo format.
Data Security: Spotting a scam before disaster
SEPTEMBER 30, 2016
million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. These data security tips will help you protect your reputation and your customers. Teach employees to hover over the link and look closely at the URL to make sure the URL matches the proposed destination.
How a Content Refresh Can Help You Stay Relevant
Modern B2B Marketing
OCTOBER 24, 2016
Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings. How is a content marketer supposed to keep up with that kind of change?
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.
5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
AUGUST 16, 2016
Give Only As Much Information As Needed, Like Contribution To Revenue. Quantity and quality of information is important when communicating to the board or CEO. So how do you decide what's necessary information and what's not? Giving as much information as needed means being as informative as possible and not delivering more than is needed. So let’s change that.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To help me understand, I turned to the SEMRush Organic Research report. Sort the file by URL. Highlight most frequently ranked URLs.
LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Customer Experience Matrix
DECEMBER 26, 2014
In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Content is served through short URLs to track consumption and sharing. LeadLiaison is adding a marketing content map that will help planning by showing the inventory of available content by buyer type of purchase stage.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Ask your prospective SEO consultant or agency to provide you with a generic sample report so you see what type of information is included and how it is presented. What’s not?
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. To help supercharge your blog’s ranking, follow these 7 tips: 1) Increase blog ranking with optimization. URL optimization - Findings show shorter, keyword rich URLs rank higher.
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. Soon, when someone''s searching on a mobile device, Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find.
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator. 2) Get Crowdsourced Data and Opinions. These tweets can be used over and over again to add an element of social proof to your content that will help you gain more credibility. Right?
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and better search rankings will likely follow due to that natural keyword optimization. 4) Include authorship information. We always hear that blogging is important for our search engine rankings. But like. blogging.
Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
JANUARY 14, 2016
Only with this information can leadership address issues, make changes, and improve their employee engagement. To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. Check them out to see which one might help you make improvements in your own office. This post originally appeared on Agency Post.
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
MAY 8, 2014
Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. At the end of the day, we do social media marketing to help our businesses achieve their goals. The best way to track this with Facebook is by creating unique tracking URLs for each Facebook campaign that we run.
Eight steps to thriving on information overload
Buzz Marketing for Technology
JUNE 27, 2008
« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s Set information objectives.
How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
JULY 20, 2015
Let's look at which metrics can help you show your work in certain areas. Use this to make sure you are on track to hitting your goals. 2) Use Tracking URLs. This is where tracking URLs come in. Tracking URLs allow you to differentiate how people found your website based on UTM parameters in the URL. There, you can create as many tracking URLs as you'd like.
How Microdata Can Help Your E-commerce Site
AUGUST 7, 2014
Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets. They also include valuable information for searchers which makes them look more reputable and trustworthy. It includes information that you’re looking for as a consumer … the price, rating, reviews and even if it’s in stock or not.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping. You know, despite the fact that it was a really high-quality link. mean, most people jump for joy when they naturally acquire inbound links. sup with the lawyers?
4 Social Contests that Help You Grow Your Email List and Reach New People
APRIL 3, 2015
Each contest is paired with an app or online tool to help you create and manage your contest with ease. 1. Rafflecopter can help you run a giveaway on Facebook. You can ask for additional information too, but you should keep the form as short as possible. You’ll see a running list of all the information that you collect. Binkd can help you run your ‘tweet to win’ contest. Turn to Woobox to help you create and share a visual quiz on your Facebook page. Woobox can help with a variety of other social contests too. Facebook quiz.
7 Local Business Listing Sites You Should Claim Now
AUGUST 21, 2014
But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. In this case, you’ll need to prove it’s your business before you can change any information. ” 5.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament. All of the stewards of these conversations needed a common set of keywords and central repository of URLs.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar). For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. Fresh content. Social media.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Contact them for a complete description of their integration features, or review David Raab’s post for additional information. Where Do I Start? dynamics. Monitor with CoreMetrics Social.
The 4 Critical Elements of an Effective Business Website
OCTOBER 25, 2011
That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores). Information Architecture. Graphic Design. Content.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between. Update canonicals if URLs are changing.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
But it makes sense: the more often your blog is “seen on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. How to get it?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Bit.ly – If you are using a URL shortening service to push out links to your content, bit.ly is one of the most widely used. powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. How can we help you Make Good Media?
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Shortened URL.
10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts. 10 Helpful Marketing Uses of RSS Feeds. 1.
Information Literacy and Big6
Buzz Marketing for Technology
JUNE 27, 2008
Introduction to Information Literacy. Information Literacy. : The Whys and Wherefores. What is "information literacy" and why is it important to our teaching? 2. Information Literacy Overview. Information Problems worksheet. Essential Questions: How do we help students understand their learning tasks? Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem?
9 Types of Interactive Content for Innovative Lead Gen
SEPTEMBER 27, 2016
The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. Interactive content can help with that. This quiz from BrightEdge doesn’t ask for participants’ information until the very end of the quiz. Or to help your sales team gather more information about a prospect. 2.
Are marketers getting lost in the Dark Funnel?
grow - Practical Marketing Solutions
FEBRUARY 10, 2016
How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. Audience Analysis.
The information processing view of humanity
Buzz Marketing for Technology
JUNE 27, 2008
« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. tools can make us far better at information processing, in helping us to create something valuable from our conversations and thoughts.
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? They are doing research and seeking information to find out what’s possible. Maybe they already know about you as an information source, but in this stage they are simply discovering data and sources, and making themselves aware of what’s available.
15 Elements Most Successful Blogs Have in Common
MARCH 10, 2016
Please don’t make us go to Google.com and finagle with the “site:” operator to find information on your site. Some search box installations don’t actually return the information they should. They’re two or three sentences of teaser copy (sometimes the first two or three sentences of the post) that give people more information about what the post will be like. It’s free, too. J.
10 Ways to Use Images for Memorable Marketing Results
OCTOBER 8, 2015
As you’ve probably heard before, our brains process visual information 60,000 times faster than text. Also be sure to use a file name that includes your company name, and don’t forget copyright information, a date, and the sources of the information you used in the infographic. 5. It might help you ask the right questions when you’re selecting an image. Being memorable?