Trending Sources

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. There were also a handful of other URLs.

URL 65

Drive More Revenue With Content Marketing With Form URL Analysis

bizible

Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. I’ll admit that when I first heard about it, the implications didn’t immediately jump right out at me. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.

URL 37

How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here.

URL 30

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. When you want to post a URL on your brand''s Facebook Timeline, you have two options: You could either post a link directly to your timeline, or you could post a photo and include a URL in the photo''s caption. In the past, we''ve recommended posting URLs in photo format.

URL 50

Data Security: Spotting a scam before disaster

Biznology

million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. These data security tips will help you protect your reputation  and your customers. Teach employees to hover over the link and look closely at the URL to make sure the URL matches the proposed destination.

Spot 44

Enhance Your Google+ Presence - Stake Your Claim to a Custom URL

Volacci

Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. So, will the roll out of new vanity URLs kick off the great Google+ land grab of 2013? Significantly more information is available at Google+’s support page, here.

URL 40

Optimizing your site information architecture (IA) for Panda

Biznology

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

Sites 30

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

Give Only As Much Information As Needed, Like Contribution To Revenue. Quantity and quality of information is important when communicating to the board or CEO. So how do you decide what's necessary information and what's not? Giving as much information as needed means being as informative as possible and not delivering more than is needed. So let’s change that.

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To help me understand, I turned to the SEMRush Organic Research report. Sort the file by URL. Highlight most frequently ranked URLs.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Content is served through short URLs to track consumption and sharing. LeadLiaison is adding a marketing content map that will help planning by showing the inventory of available content by buyer type of purchase stage.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Ask your prospective SEO consultant or agency to provide you with a generic sample report so you see what type of information is included and how it is presented. What’s not?

SEO 93

7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. To help supercharge your blog’s ranking, follow these 7 tips: 1) Increase blog ranking with optimization. URL optimization - Findings show shorter, keyword rich URLs rank higher.

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Hubspot

We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. Soon, when someone''s searching on a mobile device, Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator. 2) Get Crowdsourced Data and Opinions. These tweets can be used over and over again to add an element of social proof to your content that will help you gain more credibility. Right?

Help 51

Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and better search rankings will likely follow due to that natural keyword optimization. 4) Include authorship information. We always hear that blogging is important for our search engine rankings. But like. blogging.

Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out

Hubspot

Only with this information can leadership address issues, make changes, and improve their employee engagement. To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. Check them out to see which one might help you make improvements in your own office. This post originally appeared on Agency Post.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

Hubspot

Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. At the end of the day, we do social media marketing to help our businesses achieve their goals. The best way to track this with Facebook is by creating unique tracking URLs for each Facebook campaign that we run.

URL 45

Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s Set information objectives.

How Microdata Can Help Your E-commerce Site

Fathom

Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets. They also include valuable information for searchers which makes them look more reputable and trustworthy. It includes information that you’re looking for as a consumer … the price, rating, reviews and even if it’s in stock or not.

How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

Let's look at which metrics can help you show your work in certain areas. Use this to make sure you are on track to hitting your goals. 2) Use Tracking URLs. This is where tracking URLs come in. Tracking URLs allow you to differentiate how people found your website based on UTM parameters in the URL. There, you can create as many tracking URLs as you'd like.

Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links

Hubspot

Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping. You know, despite the fact that it was a really high-quality link. mean, most people jump for joy when they naturally acquire inbound links. sup with the lawyers?

SERP 47

4 Social Contests that Help You Grow Your Email List and Reach New People

Vertical Response

Each contest is paired with an app or online tool to help you create and manage your contest with ease. 1. Rafflecopter can help you run a giveaway on Facebook. You can ask for additional information too, but you should keep the form as short as possible. You’ll see a running list of all the information that you collect. Binkd can help you run your ‘tweet to win’ contest. Turn to Woobox to help you create and share a visual quiz on your Facebook page. Woobox can help with a variety of other social contests too. Facebook quiz.

Media 25

7 Local Business Listing Sites You Should Claim Now

Vertical Response

But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. In this case, you’ll need to prove it’s your business before you can change any information. ” 5.

List 59

Why you should consider centralizing your search keyword lists

Biznology

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament. All of the stewards of these conversations needed a common set of keywords and central repository of URLs.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar). For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. Fresh content. Social media.

The 4 Critical Elements of an Effective Business Website

Webbiquity

That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores). Information Architecture. Graphic Design. Content.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Contact them for a complete description of their integration features, or review David Raab’s post for additional information. Where Do I Start? dynamics. Monitor with CoreMetrics Social.

How to Get More Blog Traffic – Real World Data

Webbiquity

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. How to get it?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

Bit.ly – If you are using a URL shortening service to push out links to your content, bit.ly is one of the most widely used. powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. How can we help you Make Good Media?

Making SEO a Priority During Website Launch Planning

Act-On

Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between. Update canonicals if URLs are changing.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts. 10 Helpful Marketing Uses of RSS Feeds. 1.

RSS 8

Information Literacy and Big6

Buzz Marketing for Technology

Introduction to Information Literacy. Information Literacy. : The Whys and Wherefores. What is "information literacy" and why is it important to our teaching? 2. Information Literacy Overview. Information Problems worksheet. Essential Questions: How do we help students understand their learning tasks? Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem?

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Shortened URL.

Dwell 113

7 Ways to Improve Your Site’s SEO Game Today

Modern B2B Marketing

You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description. Some issues that will get you in SEO trouble include: Broken canonical URL tag. You can spring for some basic HTML and/or CSS training, or work with someone in web development to help sort these things out. Post Content that is Helpful.

Sites 54

The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. tools can make us far better at information processing, in helping us to create something valuable from our conversations and thoughts.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Heard that one before, right?  Enjoy the tips & advice, and please feel free to add to them in the comments.  Analyze. 

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Although t.co has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. Your Turn.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. Audience Analysis.

The Pros Dish: Email & Website Design Tips

Vertical Response

We sat down with VerticalResponse design pros who dish their helpful tips. If they’ve got to hunt around for a link or type in your URL, chances are you’ll lose them. Request more information? Do you have recommendations that can help me work with a designer? Kickstarter is fun, clean, and extremely informative. Remember: Keep it simple!