80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
JULY 6, 2016
Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. There were also a handful of other URLs.
Drive More Revenue With Content Marketing With Form URL Analysis
MAY 12, 2016
Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.
Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
AUGUST 25, 2014
Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. In link format, users see additional information about a link like a headline and meta description. Photo posts with the URL in the caption don''t display that information.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Informal Learning in 10 minutes. As a french webmaster looking for a web to learn in this english web (because english is the universal language here), I think that a real eyes contact as demonstrated in your teaching, give a great help in learning confidence and stimulate positive orizons. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Very nice video on informal learning.
Data Security: Spotting a scam before disaster
SEPTEMBER 30, 2016
million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. These data security tips will help you protect your reputation and your customers.
Enhance Your Google+ Presence - Stake Your Claim to a Custom URL
NOVEMBER 4, 2013
Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. Significantly more information is available at Google+’s support page, here.
How a Content Refresh Can Help You Stay Relevant
Modern B2B Marketing
OCTOBER 24, 2016
Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings.
5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
AUGUST 16, 2016
Give Only As Much Information As Needed, Like Contribution To Revenue. Quantity and quality of information is important when communicating to the board or CEO. So how do you decide what's necessary information and what's not? Is this high quality information?
LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Customer Experience Matrix
DECEMBER 26, 2014
In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Content is served through short URLs to track consumption and sharing.
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). The main keyword was placed in the URL closest to the root.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. ” 13) How can you help with conversion rate optimization?
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. Sort the file by URL. Last week I turned 34.
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. Enter your website''s URL into Google''s Mobile-Friendly Test and it will let you know if you''ve got a mobile-friendly page on your hands.
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. URL optimization - Findings show shorter, keyword rich URLs rank higher.
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator.
Eight steps to thriving on information overload
Buzz Marketing for Technology
JUNE 27, 2008
« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Set information objectives. Select your information sources.
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. 4) Include authorship information. We always hear that blogging is important for our search engine rankings.
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
MAY 8, 2014
Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. At the end of the day, we do social media marketing to help our businesses achieve their goals.
Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
JANUARY 14, 2016
Only with this information can leadership address issues, make changes, and improve their employee engagement. To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. This post originally appeared on Agency Post.
How Microdata Can Help Your E-commerce Site
AUGUST 7, 2014
Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets. They also include valuable information for searchers which makes them look more reputable and trustworthy.
How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
JULY 20, 2015
Let's look at which metrics can help you show your work in certain areas. 2) Use Tracking URLs. This is where tracking URLs come in. Tracking URLs allow you to differentiate how people found your website based on UTM parameters in the URL.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping.
4 Social Contests that Help You Grow Your Email List and Reach New People
APRIL 3, 2015
Each contest is paired with an app or online tool to help you create and manage your contest with ease. Rafflecopter can help you run a giveaway on Facebook. You can ask for additional information too, but you should keep the form as short as possible. You’ll see a running list of all the information that you collect. Binkd can help you run your ‘tweet to win’ contest. Woobox can help with a variety of other social contests too.
7 Local Business Listing Sites You Should Claim Now
AUGUST 21, 2014
But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page.
How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
FEBRUARY 10, 2015
It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Sitemaps help the search engines more fully and accurately index a website or blog.
The 4 Critical Elements of an Effective Business Website
OCTOBER 25, 2011
That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? Information Architecture. Then put yourself in their shoes: why are they looking for information?
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
But it makes sense: the more often your blog is “seen on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Syndication is also helpful. Every blogger wants more traffic. How to get it?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
A few tools to help with this include: Google Analytics – A free, but extremely powerful analytics package from Google – this gives you the power to track all your site stats and referral sources, including from social sites. How can we help you Make Good Media?
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Publish content and landing page URLs through Twitter, Facebook and LinkedIn.
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. I know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Shortened URL.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Secondly, by making SEO a priority you’re also helping address items that are important to usability, website experience, and data tracking. Update canonicals if URLs are changing. Case in URLs.
10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). 10 Helpful Marketing Uses of RSS Feeds. Use it to help brainstorm blogging ideas. RSS can help you streamline your social media monitoring.
Information Literacy and Big6
Buzz Marketing for Technology
JUNE 27, 2008
Introduction to Information Literacy. Information Literacy. : What is "information literacy" and why is it important to our teaching? Information Literacy Overview. Information Problems worksheet. Essential Questions: How do we help students understand their learning tasks? Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Reading URLs.