How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here.
Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
AUGUST 25, 2014
Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. When you want to post a URL on your brand''s Facebook Timeline, you have two options: You could either post a link directly to your timeline, or you could post a photo and include a URL in the photo''s caption. In the past, we''ve recommended posting URLs in photo format.
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Just type your website in here and the test will analyze your URL. mobile version. Another option is to develop a dedicated mobile site.
Staffing and Launching Your Content Marketing Program
TOTAL TRAFFIC IN FEB. and information. stories generating traffic, which results in compounding. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. give you information you can’t find anywhere else on the. URL: The URL of the story once it is published.
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. Take this URL, for example: [link]. Yikes.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. Again, I hope you these helpful. The install instructions are straightforward, but get someone to help if you’re a newbie. Redirects prevent broken links when a URL or Permalink is changed. Sure you do.
Want More Traffic to Your Website? Try These 5 Tools & Tips
JULY 22, 2015
When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions. the referrer may not always be passed properly.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. We need those numbers to make informed decisions! Sort the file by URL.
34 Ways to Optimize B2B Content to Drive Traffic and Conversion
Social Media B2B
OCTOBER 22, 2015
Informative B2B content can build awareness, help your business connect with your audience, enhance existing customers’ awareness, and bring in new customers. Keywords are important, but if your content doesn’t read naturally or contain useful information, it will not be effective. Ensure the back end is helping you. Looking for some eBook samples to emulate?
A Breakdown of All Your Website's Traffic Sources (What Means What?)
JANUARY 2, 2013
The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. sometimes. Make sense?
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. One of the most actionable reports for SMBs is the All Traffic report.
5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
The Forward Observer
APRIL 28, 2015
Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads. What are they looking for help with? Blogging helps with your search engine optimization. And so on.
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and better search rankings will likely follow due to that natural keyword optimization. 4) Include authorship information. We always hear that blogging is important for our search engine rankings. But like. blogging.
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
MAY 8, 2014
Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. At the end of the day, we do social media marketing to help our businesses achieve their goals. The best way to track this with Facebook is by creating unique tracking URLs for each Facebook campaign that we run.
How Microdata Can Help Your E-commerce Site
AUGUST 7, 2014
Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites. Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets. Nope, that’s not just a fairy tale, a dream you had once or a sales pitch.
Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
AUGUST 21, 2012
What set the buzz going about Pinterest was its rapid growth; according to Complete, Pinterest increased its unique visitors to www.pinterest.com by 155% from December 2011 to January 2012 and the latest referral traffic and active user statistics as reported by Media Bistro claim that Pinterest has surpassed Linkedin as the 3rd most popular social media network in the world with an increase in daily users of 145% since January 2012. With 31 million visitors per month, Pinterest is reported to now drive more referral traffic than Google+ and Twitter.
4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
NOVEMBER 17, 2010
What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. Then reply to that question within LinkedIn Answers with a summary of your answer, and let the user know that you’ve created a detailed and helpful post to answer their question. It’s pretty awesome. Connect with HubSpot
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament. All of the stewards of these conversations needed a common set of keywords and central repository of URLs.
Take Your Web Traffic Into Your Own Hands
MARCH 16, 2012
Optimized URL’s: Use a primary keyword as part of your URL for better optimization. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point. From personal experience, our blog posts currently contribute to over 35% of our overall Web traffic. Google loves this.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar). For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between. Update canonicals if URLs are changing.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. Fresh content. Social media.
The 4 Critical Elements of an Effective Business Website
OCTOBER 25, 2011
That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores). Information Architecture. Graphic Design. Content.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Contact them for a complete description of their integration features, or review David Raab’s post for additional information. How Does a Business Generate Traffic from Social Media? dynamics.
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. Twitter Traffic Is Significantly Understated. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Bit.ly – If you are using a URL shortening service to push out links to your content, bit.ly is one of the most widely used. powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. How can we help you Make Good Media?
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Take the information we share and see if you can’t back into finding the same data on the platform you’re using. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Social Mention.
15 Elements Most Successful Blogs Have in Common
MARCH 10, 2016
Please don’t make us go to Google.com and finagle with the “site:” operator to find information on your site. Some search box installations don’t actually return the information they should. They’re two or three sentences of teaser copy (sometimes the first two or three sentences of the post) that give people more information about what the post will be like. It’s free, too. J.
10 Ways to Use Images for Memorable Marketing Results
OCTOBER 8, 2015
As you’ve probably heard before, our brains process visual information 60,000 times faster than text. Also be sure to use a file name that includes your company name, and don’t forget copyright information, a date, and the sources of the information you used in the infographic. 5. It might help you ask the right questions when you’re selecting an image. Being memorable?
3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
MAY 13, 2010
However, if you have multiple websites or subdomains which are targeting foreign countries then this will be a must for you to help control where your content appears. 3. Crawl Errors and Site Speed: To diagnose potential issues, troubleshoot or determine if there is even an issue at all, refer to crawl errors and stats which show you that information. Is it site too slow?
Tracking Traffic From Twitter Just Got a Lot Easier
AUGUST 22, 2011
Twitter , when used well, can be a major source of traffic and leads for your business. Instead of all traffic from Twitter showing up as referral traffic from Twitter.com, it was often labeled with the app the person was using -- or worse -- it sometimes provided no referrer information and got labeled as direct traffic. Twitter Is Growing Up. Data from t.co
Agency Focus: How Content Marketing is Changing, & How to Measure It
JUNE 15, 2016
Knowing exactly who they are and what they know will help you strike the right language, tone, and vocabulary needed to engage them. 2. It’s full of excellent and very current (circa mid-2016) information. Is the content making our customers happier, thus helping with retention? Use Google’s free URL code builder to build UTM codes. Agency leaders agree. Invest. Timing.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title. The number of external links to that URL. The number of words in the title.
The 9 Website Performance Metrics That Matter
JUNE 28, 2014
Unique Visitor Traffic. You should be seeing an upward trend in your unique visitor traffic, suggesting that your content is being successful at driving new visitors to your site. higher percentage of repeat visitors suggest that prospects are finding your content interesting and informational enough to come back for more. Direct Traffic. Organic Traffic.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
Which sources sent the most traffic to your site last month? Rachelle Maisner serves up a “four course meal” of custom GA reports, progressing from acquisition metrics (visits and goal conversions by traffic source) as a first course through behavior metrics, conversion measures, and for dessert, site diagnostics including average page load time, bounce rate, and page views.
18 Things Online Measurement Can Tell You
JULY 8, 2010
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. How much traffic search engines are sending to you.
Everything You Need To Know About Marketing Attribution
AUGUST 31, 2016
Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. After the meeting, Alexis and Andrew both searched for the marketing boat company by typing in the URL of the company. Additionally, if there was a form fill during the session, the touchpoint should also have that information.
Redesigning Your Website? Why You Need to Think About SEO From the Start
SEPTEMBER 4, 2014
flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, or if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks. Total number of pages that receive traffic. SEO Design