How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Guest post by Sam Allcock.
Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
AUGUST 25, 2014
Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. In link format, users see additional information about a link like a headline and meta description. Photo posts with the URL in the caption don''t display that information.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. You can download the free Pin It URL Generator here.
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue.
Enhance Your Google+ Presence - Stake Your Claim to a Custom URL
NOVEMBER 4, 2013
Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. Significantly more information is available at Google+’s support page, here.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. Most of us publish blog posts the same way.
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. Creating clean URLs without dynamic characters. Take this URL, for example: [link].
How a Content Refresh Can Help You Stay Relevant
Modern B2B Marketing
OCTOBER 24, 2016
Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. What had (or still has) the most traffic, was downloaded most frequently, was shared extensively on social, or contributed to the most sales?
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. Again, I hope you these helpful. Redirects prevent broken links when a URL or Permalink is changed.
Want More Traffic to Your Website? Try These 5 Tools & Tips
JULY 22, 2015
When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. to help with keyword research.
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
The majority of sites generate between 40% and two-thirds of their total traffic from search. 1) What are the most important factors in search engine ranking, and how will you help me get better results? Total keyword phrases driving traffic. Total traffic from organic search.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life.
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
But are they bringing in traffic? If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them.
A Breakdown of All Your Website's Traffic Sources (What Means What?)
JANUARY 2, 2013
The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. We can still see all of that information. any website sending traffic your way via an inbound link. 6) Direct Traffic.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Referral Traffic.
5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
The Forward Observer
APRIL 28, 2015
Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? A blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads.
34 Ways to Optimize B2B Content to Drive Traffic and Conversion
Social Media B2B
OCTOBER 22, 2015
Informative B2B content can build awareness, help your business connect with your audience, enhance existing customers’ awareness, and bring in new customers. Link within and outside of your site – Linking to content adds value and helps your get found.
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
MAY 8, 2014
Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. 3) Organic Traffic & Leads Generated.
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. 4) Include authorship information. We always hear that blogging is important for our search engine rankings.
How Microdata Can Help Your E-commerce Site
AUGUST 7, 2014
Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites. Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. They also include valuable information for searchers which makes them look more reputable and trustworthy.
4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
NOVEMBER 17, 2010
What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. Let me know if you find it helpful, or if you have any more questions!”
Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
AUGUST 21, 2012
What set the buzz going about Pinterest was its rapid growth; according to Complete, Pinterest increased its unique visitors to www.pinterest.com by 155% from December 2011 to January 2012 and the latest referral traffic and active user statistics as reported by Media Bistro claim that Pinterest has surpassed Linkedin as the 3rd most popular social media network in the world with an increase in daily users of 145% since January 2012.
How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
FEBRUARY 10, 2015
It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether.
Take Your Web Traffic Into Your Own Hands
MARCH 16, 2012
Optimized URL’s: Use a primary keyword as part of your URL for better optimization. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.
The 4 Critical Elements of an Effective Business Website
OCTOBER 25, 2011
That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? Mobility —though website visits from smart phones and tablets currently accounts for only seven percent of online traffic worldwide , that figure is expected to grow rapidly.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. First, you’re thinking about a traffic source that sends a lot of very valuable traffic to your website. I’ve heard horror stories over websites dropping 90% of their traffic after launch. Case in URLs.
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. See actual referrers for campaign traffic.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
A few tools to help with this include: Google Analytics – A free, but extremely powerful analytics package from Google – this gives you the power to track all your site stats and referral sources, including from social sites. How can we help you Make Good Media?
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Publish content and landing page URLs through Twitter, Facebook and LinkedIn.
3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
MAY 13, 2010
However, if you have multiple websites or subdomains which are targeting foreign countries then this will be a must for you to help control where your content appears. What do you do with this information? Want to learn more about your website - Is it set up for success?
Tracking Traffic From Twitter Just Got a Lot Easier
AUGUST 22, 2011
Twitter , when used well, can be a major source of traffic and leads for your business. Now all links 20 characters or greater that are shared on Twitter are wrapped in Twitter's own URL shortening service, t.co.
The 9 Website Performance Metrics That Matter
JUNE 28, 2014
Unique Visitor Traffic. You should be seeing an upward trend in your unique visitor traffic, suggesting that your content is being successful at driving new visitors to your site. Direct Traffic. Direct traffic can also be attributed to your repeat visitors.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.