Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Here’s a table of contents to help you find your way around: What Is an SEO Audit? On-Page SEO: Is your content and HTML source code optimized to help readers meet their goals? An SEO audit is the perfect place to start. If yes, proceed.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. So how much of an effect is this having on organic search traffic? The most basic elements of search results are titles, descriptions, and URLs.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

MARCH 5, 2020

It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Indexable URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. Organic search traffic. However, there are a few key metrics to pay close attention to.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Times are difficult for digital marketing teams right now. Analyze The Trends. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. Schema local markup can also help search engines find your local content better and identify your location for users.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Parse.ly

AUGUST 22, 2019

The user in me prefers a place to find like-minded individuals and relevant information. The point of tension arises around behavioral tracking: I want to trust that my personal information remains secure and in my control. The opposite of this is unidentifiable social traffic, or dark social. By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Martech

OCTOBER 12, 2022

UTM codes are text you add to a link that gives your analytics tool more information about each link. It tells you specific information about how your traffic is coming to you. Things like: Where is the traffic coming from? These include: utm_source — Where traffic is coming from. via Google. What does UTM do?

Marketing Analytics Tools 107

Marketing Analytics Tools Tagging Analytics Google 107

Launch Marketing

JUNE 8, 2022

eBooks: eBooks incorporate valuable information and visual elements. While it is important to balance the text content and imagery, it is as equally important to ensure there is sufficient text so the reader can take away actionable information. What Are the Recommended Character Limits for SEO Metadata Information?

Content Marketing 127

Content Marketing Paper Content SEO 127

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Open Web Analytics (OWA) is an open-source web analytics software, just like Piwik.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Envy

JULY 13, 2022

They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade. And the traffic is only rising. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. utm_medium : This parameter determines the medium through which the traffic was generated, such as email, banner ads, or organic search.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Relevant, high-quality content can help leads start flowing in. A proactive, helpful approach can attract the attention of prospective customers. These forms help you get increased lead volume and quality. Connect with Twitter. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Direct and referral traffic are highly correlated. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Ultimately, pagination usually creates separate URLs, so yes, that's something I'd see within the scope of "crawl budget" (especially for really large sites)." Why Is URL Structure Such a Big Deal?

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Featured snippets drive a lot of traffic.

Features 111

Features SEO CTR SERP 111

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Avoid URL Changes. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

SmartBug Media

JULY 30, 2021

Essentially, by tracking leads you can make informed decisions about what your website is doing well and where there is room for improvement. Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Utilize Tracking URLs in Your Marketing Campaigns.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. And generating leads helps you build an email list of the most engaged customers. This is what drives that immediate flood of traffic to a new product launch. Not every guest post will take off.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Not all Twitter followers have equal ability to amplify. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A

Twitter 142

Twitter Tips Social Media Advertising Agencies 142

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Download our free marketing reporting template here to help you keep track of all your marketing metrics. What are UTM codes?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Optinmonster

JUNE 1, 2022

It’s an instant way to inform search engines about the recent content changes on your website. With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. Are you looking for a fast way to index your content?

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). In this article, we’ll help you understand what exactly IndexNow is and everything else you’ll need to know about it. We hope this guide helped you learn how what IndexNow is and why it’s needed.

SEO 80

SEO API SERP Paid Search Agency 80

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Real Business Information. Recommended Resource: Need more website traffic? When people want to find information, they type or say words related to what they’re looking for.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. When a user clicks on a copy-pasted link, it will appear as direct traffic to analytics programs.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79