KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc). While much of what I wrote still remains true, the tools and resources continue to evolve and improve.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. They’re essentially what users type into search engines while looking for information or products similar to yours. The Keyword Game In the grand scheme of an effective SEO campaign, keywords are pivotal players.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Marketing Insider Group

AUGUST 21, 2023

They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications.

Features 226

Features Work Management Privacy Marketing Management 226

FMG Suite

JANUARY 26, 2022

Use subheads in your writing to help increase retention and improve SEO. Choose the right URL for your website. Move your most important information “ above the fold.”. Use a tool to keep your information up to date on Local Business Listings. Avoid excess jargon and industry-speak. Start a podcast. EMAIL CAMPAIGNS.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Customer feedback is any information that a company collects from customers about their experiences and opinions.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Plan for Post-Event Resources. If you want to move at the speed of light with your post-event follow up, consider preparing post-event resources while planning your virtual event. Be Swift with Post-Event Communication. Let’s get started.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. In the old days of informal influencer marketing, it might be enough to state expectations verbally or in an email. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. They should include vital information about products written for your target audience. Do any SEO products work well with WooCommerce?

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Using a content writing service can help. We can help!

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Webbiquity

SEPTEMBER 10, 2020

Including Bing in your SEO strategy can help boost your rankings by 35%. And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings.

Practices 187

Practices Organization Best Practices Content 187

Marketing Insider Group

SEPTEMBER 22, 2020

Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. To do this, it’s helpful to create buyer personas. They can be a great resource for brainstorming something unique that will appeal to your buyer persona. Create Buyer Personas.

Lead Generation 299

Lead Generation Campaigns Generation Planning 299

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Martech

MARCH 5, 2024

A red flag However, when I scanned the QR code, I was taken to a Microsoft Office 365 Forms page with a URL and UX that weren’t Xfinity-branded. Xfinity is big enough to have the resources to build branded forms, right? While a branded form is certainly desired, many other needs compete for finite resources.

Intent 97

Intent Phishing Barriers Vendors 97

Sprout Social

SEPTEMBER 6, 2023

If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals. For instance, the URL for our Sprout Social Page is [link].

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Here are 10 other resources now that Google has taken away our keywords. Among the information they report is top keywords for your site as well as your competitors. Image via CrunchBase.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. They should include vital information about products written for your target audience. Do any SEO products work well with WooCommerce?

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

seo.co

MARCH 8, 2022

With this information, you’ll know what marketing tactics are working best and how they affect conversion rates. These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” ” symbol at the end of the URL. How We Can Help.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

seo.co

NOVEMBER 18, 2021

This tool helps businesses and marketers know how their website performs on their search engine and how visitors perceive it. The data retrieved help you understand how Google Search Engine sees your website and how you can make it credible to gain authority in the search results. Identifying URLs and websites with the most backlinks.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

seo.co

JANUARY 25, 2023

Some of the reasons why build links no longer work include: A webpage was moved without a redirect being added The webpage was deleted The website is no longer available The website has crashed and needs attention The URL structure of the website has changed You’ll know a broken link/dead link when you encounter one. We made a mistake.

Link Building 98

Link Building SEO Ad Building Domain 98

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. Breaking Down the UTM Parameters! So, let’s get started! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

BOP Design

JUNE 15, 2021

The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. Prominent Blog/Resources. If you are going to invest time and money into content creation, you want to make sure all website visitors can easily find and access those resources.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

seo.co

JULY 6, 2021

It is a search engine-focused tool and offers all the insights and resources to perform the best in search results and online. This tool helps businesses and marketers know how their website performs on their search engine and how visitors perceive it. Properly using the tool helps website owners make their website Google-friendly.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Launch Marketing

JUNE 8, 2022

Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. eBooks: eBooks incorporate valuable information and visual elements. What Are the Recommended Character Limits for SEO Metadata Information?

Content Marketing 127

Content Marketing Paper Content SEO 127

ATAK Interactive

JULY 29, 2019

To update your site’s title, just log in to the site backend and navigate through: Magento > CMS > Manage Pages > Page > General Information > Page Title. Search engines want to help web users find what they’re looking for, so think about them. Optimizing Product URLs. URLs: The Rundown.

CMS Development 78

CMS Development eCommerce Domain SEO 78

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Time and Resource Savings: Automated content creation and scheduling reduce the time spent on manual tasks. Performance metrics help identify what content resonates with the audience.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Convert

JANUARY 17, 2024

Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. It will take some time, especially for older generations, to start using alternative methods to discover information and find answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

BOP Design

SEPTEMBER 27, 2023

Google published an SEO starter guide , which is a good place to start, but we provide more detailed information below. Meta titles tell search engines and users what the page is about and meta descriptions give a snippet of information about the page. Consider the URL names when publishing new pages and posts on your B2B website.

Design 62

Design SEO Tips B2B 62

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. A content audit also helps you identify which areas of your website are performing well while highlighting where optimization efforts are needed. A guide to keyword cannibalization. How to fix keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

SmartBug Media

MARCH 16, 2023

In addition, automating data transfer saves time and resources that can be allocated to other important tasks. This means that everyone on your team has access to the most up-to-date information at all times. By having all relevant data in one place, businesses can make better-informed decisions based on accurate information.

API 105

API Marketing Automation Services Hubspot Work Management 105

Sprout Social

DECEMBER 6, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Optinmonster

MAY 11, 2020

In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. At face value, that information doesn’t do anything for you. Where’s this traffic coming from?”. More specifically, we’ll look at: What is traffic attribution.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. It also provides other information such as the competition level for that keyword. Wordstream – Another paid tool that provides detailed keyword information, including volume and competition.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Brightedge

JUNE 16, 2020

The codes will always be three digits and the first number indicates the level: 1xx Informational response - You won’t really see 1xx level status codes as they’re only a confirmation of a receipt of your request. 3xx Redirection - You requested one URL and the server provided an alternative address for your browser to request instead.

Wikipedia 103

Wikipedia SEO Click Rate Google 103