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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

Advanced tips don’t just help you research. You can also discover linking opportunities and exclude unnecessary information. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic. These functions let you search for pages with a particular word in the URL or page title.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Keep the URL concise.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. can help the search engine think of your brand as trustworthy.

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SEO Terms: A Glossary of Common Search Marketing Phrases

Top Rank Marketing

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. This includes optimizing content, headings, meta tags, and URLs. Alt Text: Descriptive text added to images on a web page.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

It can also help build your credibility, which encourages more people to subscribe to your service. However, for more competitive keywords, you should opt for less competitive long-tail phrases. A reliable SEO checklist also helps optimize your content to make it more search-engine friendly and help it match user intent.

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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Adobe Experience Cloud Blog

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Tip #5: Long-Tail Keyword Research.

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How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. READ: How Long Does It Take To Get To The First Page Of Google 2.