Kwanzoo Builds Content for Cross-Channel Marketing
Customer Experience Matrix
MARCH 25, 2012
By contrast, users design the flows by filling out a simple form within Kwanzoo and then receive HTML snippets – simple calls to Kwanzoo-hosted URLS – that can be embedded anywhere. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. Here’s the story.
Lead Management: 4 principles to follow
B2B Lead Generation Blog
SEPTEMBER 30, 2013
Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management.
Rethink Marketing Automation – for the CASL-Compliant Marketer
JULY 22, 2016
You need to: (1) obtain consent, (2) provide your identification information, and (3) provide an unsubscribe mechanism. CASL is a law that was passed to help cut down spam messages sent and received, but it does pose a certain challenge for marketers trying to get their message to prospects. Your best potential customers will opt in and become leads. Build Brand Awareness.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Determine goals: sales; leads; brand building; product demonstration; education.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. generate more leads” aren’t good enough. Business Goals: What outcomes does providing this content help us achieve? world.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 49) Lead.
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! How much information can you get someone to agree to give you in six seconds? Last name.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. analyzing the trends, and developing actionable insights to make better informed marketing decisions. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Our Content Mapping Template can help you get that all figured out.). Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
DECEMBER 14, 2015
Editor’s note: Spinnaker Management Group is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing world-class supply chain capabilities. We use this assessment view to help you design what your future state should look like. We roll up our sleeves and really help you implement those changes. Paul Adamson.
What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?
The ROI Guy
MAY 14, 2012
Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. Automating Value Analyses for Prospects Tony, a marketer of mobile applications, was on the hook to generate 1,000s of new leads over the next couple of quarters. Let me share some success stories ….
How Closed-Loop Marketing Works
APRIL 12, 2012
“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. To be an effective marketer, however, you need to be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. Let's find out!
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. See if you can identify the mistakes and how to fix them!
Before and After: 3 Real-Life Landing Page Makeovers
DECEMBER 21, 2012
Landing pages are the secret sauce to lead generation. In the visitor’s eyes, is this offer's value worth providing contact information via the form in order to redeem it? Miscellaneous Goodies: These are other tidbits of advice we can offer to help increase conversion rates. Is he an industry-leading expert? This is a simple tip, but it can help immensely.
Your Master List of Low-Hanging Marketing Fruit
MARCH 9, 2012
20 Pieces of Low-Hanging Marketing Fruit You Should Harvest. 1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? That winning email also generated 292 more clicks and 131 more leads. Some minor adjustments to your lead-capture forms can help you solve your problems.
How Manufacturers can Resurrect Product Content from the Dead Zone
Industrial Marketing Today
MAY 26, 2011
In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. Create an online version that supports complex parametric searches to help design engineers find the exact part from your inventory of thousands of SKUs. Help engineers specify your industrial products and add them directly into their Bill of Materials (BOMs). You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. How about you?
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
and probably some leads. It'll help them hone their detective skills! 5) Make it difficult for people to share your content. People definitely need more practice using URL shorteners. 6) Send out a tweet every 30 seconds. 10) Use your social media presence strictly for lead generation. Educational and helpful industry-related content is overrated. Oh look! Right?
The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. Use Twitter for lead generation. HubSpot ). 2.
How to Select the Right CTA for Every Page on Your Site
APRIL 11, 2012
The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. It's also a good idea to list their corresponding landing pages in column B, if only to have a record of all your offers and their URLs in one place. They also heavily depend on data to make the most informed marketing decisions. Here's how.
What to Consider Before Your Web Site Launch or Redesign
Savvy B2B Marketing
DECEMBER 15, 2009
To help our clients overcome these issues and access all information from one spot, we are investigating the development of a dashboard. Q. You hosted a Webinar, along with Andy Komack of Komarketing Associates, that highlighted features to look for in a CMS that helps maintain SEO best practices. Most B2B sites are content hubs and critical to lead-generation and nurturing.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.
Customer-Centric Marketing with Ronald Ladouceur, Media Logic VP
Modern B2B Marketing
SEPTEMBER 9, 2010
Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy. Find out how the marketing landscape has changed and the ways it affects how we generate leads, move prospects through the funnel and manage our day to day duties as marketers. What’s emerging looks, at first, like an alien landscape; some kind of Twilight Zone alternate reality where the tried and true rules of lead generation and lead nurturing no longer apply.