KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

SEPTEMBER 26, 2017

Keeping this information in mind, we will be discussing where advertisers could see potential benefits with this beta, as well as issues they may run into. It will be important to keep an open mind when reviewing these ads, as having an outside opinion of what ad copy should look like might help change the account for the better.

Adwords 120

Adwords Paid Search Agency Ads Landing Pages 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. the Display Network). Why is it important? Why is it important?

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

MARCH 20, 2018

They associate SEO with Google and the singular goal of helping customers find us on the web. Are they given enough information? Can they access the information quickly? These are just some of the things we need to consider and some of the ways SEO can help improve the overall B2B customer experience. Is the URL correct?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Step 2: Create Relevant Content.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MAY 17, 2016

Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). When we help our clients identify guest blogging opportunities that will drive a quality link, we typically turn to Moz’s “Domain Authority” as our copilot. Keyword “guest post”. Keyword “submit article”. Keyword “submit post”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Why SEMRush is essential.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

MARCH 24, 2016

We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To help me understand, I turned to the SEMRush Organic Research report. Sort the file by URL.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

JULY 6, 2016

Whenever possible you should make sure that your important keyword phrases are included within the header and description text as well. Multiple Display URL Paths for Testing. This gives you a lot more options on where and how to display important keywords, calls to actions, and information.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

SEPTEMBER 11, 2018

For example, I can’t tell you how many times we’ve been directed by the C-Suite to put our focus on a specific set of keywords that have no visibility. We started by mapping content to the corresponding keyword targets: What was driving traffic? 4 Steps to Map B2B Keywords to Landing Pages. Because it’s important to their brand.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

AUGUST 15, 2017

Evaluate the Existing Keyword Target. The first step to consider when performing a content refresh is identifying what keyword was initially targeted. When doing so, you might discover there never was a keyword target assigned in the first place, or maybe there are just better options now that the market and content has matured.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

APRIL 13, 2017

Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale. No matter what the form is for, a well-designed one can help marketers gather people’s information. Baidu Shangqiao.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Search Result URL Information. Search Result Title.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

SEPTEMBER 29, 2016

With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Essentially to Wikipedia, it’s all about keywords, indexing, and links.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

JULY 19, 2016

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

SEPTEMBER 14, 2017

An ICP is issued by China’s Ministry of Industry and Information Technology and allows a website to be hosted on a mainland Chinese server and to publish content. Keyword research should guide your SEO and content marketing efforts. You can start with any one of the keyword research tools found in my previous post. Build Links.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

DECEMBER 12, 2013

So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch: Pre Site Transition. Knowing this information is key because the 301 redirect implementation process will differ depending on these factors.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area. A Baidu representative will contact you after you leave your information.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area. A Baidu representative will contact you after you leave your information.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Build a database (or even an Excel spreadsheet) of contact information for quality link opportunities in your industry.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

APRIL 16, 2015

Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

SEPTEMBER 9, 2014

Summary : Your competitors have top rankings in search results for some of your prime keywords. The source code of a site can be an absolute wealth of information. and help give you a more complete picture of their online marketing efforts. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

JULY 11, 2019

Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Of course, if you can sprinkle a couple of keywords into your company description, all the better. Add your website’s URL. Update your specialities (again, think about your keywords here). Call-to-actions help with this.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

SEPTEMBER 20, 2016

While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. .

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

AUGUST 7, 2014

This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise. Headline (Tagline). LinkedIn Summary.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MAY 15, 2014

We ask clients to provide an overview of their business, messaging keys, and keywords that they would like to focus on in the industry. Identifying these keyword themes allows us to shape our strategy and hone in on the areas of the industry that are most relevant to the brand. Create unique URLs. Implement meta tags.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Fundamental SEO elements become that much more critical to scrutinize, including HTML titles, meta descriptions, keywords, page headings, and ALT properties of images.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 27, 2017

images and copy), page structure and layout, and keyword strategies. Ideally, an SEO manager is also a strong client-facing individual who can help communicate SEO principles and possibilities to current and prospective clients. They obsess about one aspect of SEO (URL structure, page speed, etc.) MIKE BROWN JR.,

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

FEBRUARY 3, 2014

Something as simple as angling the product differently for the photograph or showcasing a unique color (when others are simply showing the black version) can help get more visibility for a product listing when compared to other retailers who are offering the same.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

FEBRUARY 23, 2016

The objective is to help customers discover your online presence, and build relationships with them so that you are f oremost in their thoughts when they are ready to buy. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JUNE 12, 2017

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Keywords – Match Types. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Assign Page Values.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

JULY 14, 2014

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research. Baidu Keyword Tool result with keyword “????

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

MAY 16, 2017

Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple. When developing content, think about the ways you can answer the audience’s questions and provide them with the information they need to become more aware of your service before committing to a purchase.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

MAY 24, 2016

Yes, having more content can help you be successful, but it has to be the right content. Unless your post URLs contain categories in them, this can be somewhat tedious but I find it useful as it can show that topics driving the most visibility aren’t always the most frequently written topics. Where do you find this data?

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

APRIL 28, 2014

To help save you some time and point you in the right direction, I’ve put together this list of opportunities to look for while doing competitive link analysis: Starting Point. Some websites will have a “resource” or “links” section of their site that contains a list of helpful industry websites. Industry Publications. Switch Gears.

Analysis 120

Analysis Ideal Customer Profiles High Quality Lead SEO 120