The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Great also for helping come up with blog post titles.”
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here.
Staffing and Launching Your Content Marketing Program
and information. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. give you information you can’t find anywhere else on the. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great.
Is 2013 the Year Marketers Lose Keyword Research?
JANUARY 17, 2013
Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To help me understand, I turned to the SEMRush Organic Research report. To identify top pages: Export the keyword report. Great question.
Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
OCTOBER 15, 2014
In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. Our Second Approach: Focusing on the Keywords. The Keyword-Based Conversion Optimization Methodology.
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? required to get some outsourced help? search keywords.
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator. 2) Get Crowdsourced Data and Opinions. These tweets can be used over and over again to add an element of social proof to your content that will help you gain more credibility. Right?
Google took my keywords. 10 resources to get them back
OCTOBER 14, 2013
Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. What do we do?
How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
SEPTEMBER 30, 2013
Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Clicking on a keyword provides a deeper dive into information about that query’s performance. Yeah, that sucked.
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and keywords. Because topics are reader-oriented; keywords, on the other hand, are search engine-oriented. We always hear that blogging is important for our search engine rankings. But like. Wait, what? Right.
The 4 Critical Elements of an Effective Business Website
OCTOBER 25, 2011
That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores). Information Architecture. Graphic Design. Content.
Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
EMagine B2B Blog
OCTOBER 3, 2013
The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports. Why is losing this referral data on keywords so important?
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
But it helps. A lot. Your content strategy should be informed by your SEO goals, and vice versa. Notice I said “informed by,” not “determined by.”. Here’s the deal: There are hundreds, maybe thousands, of keywords you could pick to write a post about. Those are the keywords worth writing about. Keyword position in search results*. Keyword 1. Unread.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping. You know, despite the fact that it was a really high-quality link. mean, most people jump for joy when they naturally acquire inbound links. sup with the lawyers?
The Secret to Content Optimization for People and Search
APRIL 17, 2013
We strive to create relevant, meaningful and ultimately useful information for our readers. You create content that helps, answers questions and provides utility. Keywords for the Win. Keywords are your ticket to creating content for both people and search engines, and they’re an important component to any piece of content. Write for Humans, Not Search.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between. Update canonicals if URLs are changing.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Sitemaps help the search engines more fully and accurately index a website or blog. Fresh content.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar). For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Keyword.
Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
JANUARY 21, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. According to the Mozcast features tracker, HTTPS URLs now make up over 25% of the top 10 search results for the 10,000 queries tracked. Google only began indexing these pages in December. link]. link]. link]. link].
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Bit.ly – If you are using a URL shortening service to push out links to your content, bit.ly is one of the most widely used. powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. How can we help you Make Good Media?
10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts. 10 Helpful Marketing Uses of RSS Feeds. 1.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Contact them for a complete description of their integration features, or review David Raab’s post for additional information. Where Do I Start? dynamics. Monitor with CoreMetrics Social.
Are marketers getting lost in the Dark Funnel?
grow - Practical Marketing Solutions
FEBRUARY 10, 2016
How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. Audience Analysis.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Take the information we share and see if you can’t back into finding the same data on the platform you’re using. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Social Mention.
How To Get the Most Out of AdWords Expanded Text Ads
JULY 6, 2016
Whenever possible you should make sure that your important keyword phrases are included within the header and description text as well. Multiple Display URL Paths for Testing. There are now 2 specific fields for Display URL input – meaning you can add in fields at both the category level and a more specific input at the keyword or product level. Final Thoughts.
7 Simple Steps for a Solid SEO Strategy
Modern B2B Marketing
APRIL 8, 2016
Know Your Keywords. You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. Within the great content you’re creating, remember to use appropriate keywords naturally. It won’t help your search ranking (in fact, it could hurt it). Use Keywords in Your Website Page URLs. Hold on!
How to Find The Best Influencers for Your Company
JUNE 21, 2016
If you’re considering an influencer marketing campaign, or if you’re already underway with this tactic and want some help, you’re in the right place. Keep reading for a crash course in how to find the influencers who can help you get results. It’ll help you identify the best influencers later on. Step 2: Figure out how you expect the influencers to help with that.
Agency Focus: How Content Marketing is Changing, & How to Measure It
JUNE 15, 2016
Knowing exactly who they are and what they know will help you strike the right language, tone, and vocabulary needed to engage them. 2. Headline optimization involves Character Counts, Emotion, Keywords, Questions, Numbers , etc. It’s full of excellent and very current (circa mid-2016) information. Is the content making our customers happier, thus helping with retention?
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. If you''re not a customer, you can use this checklist as a reminder as you blog. 1) Focus on 1-2 long-tail keywords. Instead, focus on 1-2 keywords for each post.
10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
FEBRUARY 25, 2011
Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Decide on Your Keywords. Don’t know what keywords to use? Look at the keywords that they use.