The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Great also for helping come up with blog post titles.”
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? Keyword research is an important part of search engine optimization (SEO). Modifiers.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. First, the meta keywords tag (at one time a valuable but widely abused element in determining search rankings) no longer has any value. Total keyword phrases driving traffic.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1) keywordtool.io.
How a Content Refresh Can Help You Stay Relevant
Modern B2B Marketing
OCTOBER 24, 2016
Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. Conduct some keyword research. Google some of your top keywords and make a note of pages or content that rank in the first two (maybe three) pages. Review your current top keywords and buyer personas.
Is 2013 the Year Marketers Lose Keyword Research?
JANUARY 17, 2013
Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords.
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.
Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
OCTOBER 15, 2014
In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. Our Second Approach: Focusing on the Keywords. The Keyword-Based Conversion Optimization Methodology.
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. Do not stuff your blog with keywords! Page 2?
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To help me understand, I turned to the SEMRush Organic Research report. To identify top pages: Export the keyword report. Great question.
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator. 2) Get Crowdsourced Data and Opinions. These tweets can be used over and over again to add an element of social proof to your content that will help you gain more credibility. Right?
How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
SEPTEMBER 30, 2013
Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. Clicking on a keyword provides a deeper dive into information about that query’s performance. Yeah, that sucked.
Google took my keywords. 10 resources to get them back
OCTOBER 14, 2013
Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. What do we do?
Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
EMagine B2B Blog
OCTOBER 3, 2013
The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports. Why is losing this referral data on keywords so important?
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and keywords. Because topics are reader-oriented; keywords, on the other hand, are search engine-oriented. We always hear that blogging is important for our search engine rankings. But like. Wait, what? Right.
The 4 Critical Elements of an Effective Business Website
OCTOBER 25, 2011
That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? One way to check is to run the URLs of some other sites built on the tool through a tool like Website Grader to see how well they score (though keep in mind that factors other than just code quality can affect these scores). Information Architecture. Graphic Design. Content.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping. You know, despite the fact that it was a really high-quality link. mean, most people jump for joy when they naturally acquire inbound links. sup with the lawyers?
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
But it helps. A lot. Your content strategy should be informed by your SEO goals, and vice versa. Notice I said “informed by,” not “determined by.”. Here’s the deal: There are hundreds, maybe thousands, of keywords you could pick to write a post about. Those are the keywords worth writing about. Keyword position in search results*. Keyword 1. Unread.
The Secret to Content Optimization for People and Search
APRIL 17, 2013
We strive to create relevant, meaningful and ultimately useful information for our readers. You create content that helps, answers questions and provides utility. Keywords for the Win. Keywords are your ticket to creating content for both people and search engines, and they’re an important component to any piece of content. Write for Humans, Not Search.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar). For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between. Update canonicals if URLs are changing.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Sitemaps help the search engines more fully and accurately index a website or blog. Fresh content.
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Keyword.
Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
JANUARY 21, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. According to the Mozcast features tracker, HTTPS URLs now make up over 25% of the top 10 search results for the 10,000 queries tracked. Google only began indexing these pages in December. link]. link]. link]. link].
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Contact them for a complete description of their integration features, or review David Raab’s post for additional information. Where Do I Start? dynamics. Monitor with CoreMetrics Social.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Bit.ly – If you are using a URL shortening service to push out links to your content, bit.ly is one of the most widely used. powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. How can we help you Make Good Media?
10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts. 10 Helpful Marketing Uses of RSS Feeds. 1.
Are marketers getting lost in the Dark Funnel?
grow - Practical Marketing Solutions
FEBRUARY 10, 2016
How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. Audience Analysis.
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. If you''re not a customer, you can use this checklist as a reminder as you blog. 1) Focus on 1-2 long-tail keywords. Instead, focus on 1-2 keywords for each post.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Take the information we share and see if you can’t back into finding the same data on the platform you’re using. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Social Mention.
How To Get the Most Out of AdWords Expanded Text Ads
JULY 6, 2016
Whenever possible you should make sure that your important keyword phrases are included within the header and description text as well. Multiple Display URL Paths for Testing. There are now 2 specific fields for Display URL input – meaning you can add in fields at both the category level and a more specific input at the keyword or product level. Final Thoughts.
The 6 Most Common B2B Questions about Twitter
B2B Marketing Traction
NOVEMBER 24, 2014
The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet. How do I search Twitter by keywords or hashtags? You can search by keyword or hashtag to follow the conversation about a topic or an event. What’s the best way to shorten the URL for links in my Tweet? Many URLs are long and full of gobbledygook.
Information Literacy and Big6
Buzz Marketing for Technology
JUNE 27, 2008
Introduction to Information Literacy. Information Literacy. : The Whys and Wherefores. What is "information literacy" and why is it important to our teaching? 2. Information Literacy Overview. Information Problems worksheet. Essential Questions: How do we help students understand their learning tasks? Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem?
How to Create Irresistibly Shareable Content
JULY 2, 2015
With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. This will be especially helpful when determining what style posts are well received by your audience. This research will help find valuable ideas for how-to style posts that will serve as an excellent resource for your target audience.
7 Simple Steps for a Solid SEO Strategy
Modern B2B Marketing
APRIL 8, 2016
Know Your Keywords. You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. Within the great content you’re creating, remember to use appropriate keywords naturally. It won’t help your search ranking (in fact, it could hurt it). Use Keywords in Your Website Page URLs. Hold on!
Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
B2B Lead Generation Blog
MAY 6, 2013
Twitter search : Type in your company name, keywords or industry to find out what people are saying in real time. LinkedIn : Type your business name, industry or keyword into the search box to identify where you are being mentioned on LinkedIn. Instead, people are sharing information and driving relationships,” Margetic said. ” For example: [link].
Redesigning Your Website? Why You Need to Think About SEO From the Start
SEPTEMBER 4, 2014
flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, or if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks. ” Consider Your URL Structure. SEO Design
Content Marketing: Now Serving Freshly Squeezed SEO Juice
SEPTEMBER 18, 2015
Not to say that keywords and backlinks aren’t important because they still play a big role in helping Google figure out what that page is about. For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant. Here's where keywords can be important. But we’re not done.