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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What Are SERP features?

SERP 295
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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Sites would compete to rank for keywords without Google’s new elements distinguishing them in the results. Nothing but information between links would set them apart. Featured snippets show concise information from a target page. Google presents these images in any organic position. SEO-friendly URL.

SERP 278
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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). The easiest way to write for the Experience E is to include unique perspectives or case studies.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. The assessment also shows you gaps in your content and can present fresh ideas.

Analysis 294
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Top 200 Google Ranking Factors: 2022 Complete List

seo.co

In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. Put simply, this is a statistical assessment of variable correlation; when the ranking factor is present, rankings tend to increase. Number of Entity Keywords Used.

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How To Demonstrate B2B Digital Marketing Impact When Performance is Down

KoMarketing Associates

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. This means taking a closer look at the web pages that are down period over period and analyze ways these pages can be improved, regardless of the external factors present. Analyze The Trends.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174