The Effective Marketer

FEBRUARY 9, 2012

can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language. Capture your target. Capture your target.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 7, 2011

Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously. But more than that, marketing has the capability of bringing disparate groups in the organization together to assess market dynamics and help the company cross-sell bundled products.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JANUARY 17, 2009

Therefore an understanding of what this all means, why each piece is important and knowing it is part of an overall strategy helps when delivering the message(s). The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” Survey your customers.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. This all leads to a few things. Content Creation Challenges.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. I hope these simple tips will help you with your webinar initiative! Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Pretty amazing that it was a free week of packed information.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 13, 2011

After also playing with free open source scripts to help get the email addresses imported into his email client, and not being able to do so, Scott caved in and went with Aweber , an email service provider which made the job of getting emails and sending out newsletters much easier. Out of frustration he deleted 140,000 email addresses.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 19, 2012

Here are a few tips to help you get started. Readers need this information so they know what to expect from your curation and know if they want to subscribe. In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem. Participate in Your Community. Create Expectations and Meet Them.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

MARCH 24, 2011

What information is required before leads are passed to sales? But why is that this fight on lead quality continues? According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 20, 2011

The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process. I couldn’t agree more. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

AUGUST 25, 2009

When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience. Reply Daniel Kuperman says: August 26, 2009 at 10:52 am @The captivated listener – You are right about not blaming PowerPoint.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 12, 2009

This will help you in two ways. In your calendar, ensure you have some time blocked prior and after the meeting : This may vary depending on the type of meeting, but you may have to prepare or read the agenda or even collect information. A new meeting window will open with that email’s info in the body of the appointment details.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals? would be more helpful.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

I hope at least one of these tips can help you get more from Outlook. The easiest way to ensure you won’t forget to add the meeting to your calendar and at the same time get all the detailed information that came in the email right there when you need it is to transform the email itself in the outlook calendar item.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. People don’t want more information, they want better information ”. I usually Copywriting that sells. This is your goal.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2012

So how can you help keep that spark alive when sending email after email? Whether it’s a small percentage off, early access to new merchandise or a free download, anything that makes your subscribers feel as if you’re catering to just them will help keep their interest and their loyalty. A lot of it comes down to simple creativity.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

MAY 1, 2012

Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website. You are giving valuable, relevant information which they will appreciate. Questions that a reader may have such as “why is this information useful?”

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

NOVEMBER 19, 2013

Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

APRIL 10, 2012

So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign. Click to Enlarge.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. That story is the democratisation of data. How useful is it to collect and analyse data as a business owner?

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. That story is the democratisation of data. How useful is it to collect and analyse data as a business owner?

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100