Paul Gillin

JUNE 18, 2013

Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. The other 90% is informational and advisory. Don’t lead with a sales pitch.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. ” The offerings are also part of an IBM drive to sell its services at a higher level.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JANUARY 17, 2012

At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 20, 2010

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&# Here’s my advice: Do your research.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

APRIL 24, 2012

A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales? They hang out where customers hang out, build relationships and help them become part of our family,” he said. The tools help build trusted relationships.”.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. A friend of mine who manages an auto dealership tells me that many customers today come into the showroom better informed than his own salespeople. Some markets have already seen this shift occur.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JANUARY 13, 2012

The people who follow me have no incentive to do so other than to discover and learn from information I share. When I publish something, others help me promote it. I make it easy to post tweets to interesting information I find. I have never played games to run up my follower count and I only tweet about stuff that interests me.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Oracle resources, including servers, may be used solely in connection with formally authorized blogging environments that have been established following consultation with Global IT, Global Information Security, Legal, and Oracle Brand and Creative. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 31, 2011

Ferrucci : Watson was learning over heuristic information. A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. Everyone is well informed about the problems, the possibilities and why.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JUNE 22, 2012

And who better to help them get there than the technology pros? Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. Eighty-five percent of marketers say they need an integrated suite to manage multi-channel communications.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

OCTOBER 11, 2012

They are: Headline – Keep it brief and use it to communicate basic information or arouse interest. Add more details - Provide background and explanatory information. Tell people why you think this information is important. Success in social channels is all about helping other people. Use Them All.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

FEBRUARY 14, 2012

For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. They’re also incompatible with conventional organizational structures, which actually work against information sharing.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2011

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. The site suggests an array of thoughtful gifts based on information you provide about the recipient – everything from age and relationship status to how often the cook and their level of neatness. Definitely bookmarkable.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Contact information: Paul Gillin. Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 9, 2014

” Some people are rooting for Ello to unseat Facebook by tapping into user rage over the giant social network’s controversial approach to using member information to sell advertising. What’s sometimes forgotten is the Microsoft also discounted Office heavily in the early days, a strategy that helped tip the balance.).

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). Like a good diet, you don’t see much progress in the early going, but you notice big changes a year later.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. This year’s Web 2.0 <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Monitor Social Conversations. Manage Social Content. Practice SEO. Measure and Analyze Social Activity.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct? But in the early stages of our engagement the conversation almost always takes another turn.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

MAY 27, 2010

I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 26, 2011

million likes, it’s doing pretty well. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

AUGUST 29, 2012

Fox called the collusion allegation “an insult” and said the only information missing from the report is that which was mutually agreed to be proprietary, a statement the CPSC spokesman confirmed. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

SEPTEMBER 17, 2014

Editing is also about knowing where gaps exist and directing the content creators to gather more information. A longtime Wall Street Journal writer and editor, Blundell documents the almost obsessive culture at that newspaper with packing more information into less space.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JANUARY 16, 2012

The IBM Customer Experience Suite is aimed at making it as easy as possible to reach mobile customers, deliver engaging experiences and apply analytics for informed decision-making. A social analytics demo shows data from SAP overlaid on sentiment analysis information from social monitoring tools (below). Joerg Dreinhoefer, GAD.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

They didn’t help us map to answer, but it did help us identify different ways of understanding how questions are parsed. We all go into one room and everyone focused on natural language processing, information retrieval, knowledge representation and more. You want to interact with people who can help you understand meaning.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This is what I call really actionable information. It will immediately change some of your tactics – and for the better.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Don’t debate hecklers.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 28, 2011

They’re the little nuggets of information that delight and reward readers for staying with us. What tricks have helped you become a better writer? See how many words you can remove without diluting the meaning. You’ll be surprised. Surprise Your Reader. Writing coach Don Fry (right) calls these “gold coins.&#

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JANUARY 12, 2011

It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there). The authors tracked down many new case studies to provide a welcome break from the Zappos and Blendtec examples cited so frequently elsewhere.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

OCTOBER 31, 2011

Wladawsky-Berger : About 80% of the job growth is in information-intensive service jobs. In today’s world you need the next level of education: information-based literacy. You need to be comfortable working with information and you need social skills. Who will pick up the challenge of providing these jobs?

Enterprise Management 50

Enterprise Management Training Work Management Education 50