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Conversational marketing: What it means for your social media strategy

Sprout Social

Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE

They’re a shared group of principles that your company lives by and they help guide decisions made throughout the organization. This helps determine where the company is headed. Your brand promise helps shape your marketing message and clues your customers into what you’ll never do to let them down. Brand Vision.

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B2B Lead Generation and Appointment Setting – Inbound Marketing

Valasys

Lead generation and appointment setting are two businesses that many know they need. For that reason, inbound marketing may be the solution they need or should be looking for. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting. Read on to find out!

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. How LinkedIn Ad Campaigns Work.

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7 Ways to Improve Your Marketing in 60 Seconds or Less

Hubspot

We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible. Have more time for better lead gen?

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Hallelujah! We're pulling out the big guns. Are you using them?