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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. This is an admirable goal, as prospects are looking for experts, not just products or solutions. am not someone who watches Twitter while the panel is going on, so none of the below suggestions relate to that. iCrossing (2).

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Twitter Statistics.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. How should you measure the impact of social media? Web 2.0 Social Tagging

B2B Lead Management Market Heats Up

delicious b2bmarketing

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Here’s the problem.