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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. This is an admirable goal, as prospects are looking for experts, not just products or solutions. The Results. B2B Voices , September 1, 2010 Image via CrunchBase.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. My point: B2B marketers are looking elsewhere for help generating demand. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.