Remove help work

Digital B2B Marketing

article thumbnail

Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Noting the launch of Twitter lists today isn’t helpful. One company that does an excellent job of providing stage zero content is HubSpot. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call.

article thumbnail

No, Content Will Not Kill Advertising

Digital B2B Marketing

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.