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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

Hubspot

At HubSpot, we're pretty familiar with remote work culture: its benefits, and its pain points. And while our company hosts a number of virtual events, annual in-person gatherings, and regular meetings to ensure that remote employees can make themselves known, not all companies have helpful remote work policies.

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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Train your team on programmatic advertising quickly and effectively

Choozle

Take stock of what on-demand resources you have internally and available through any partnerships (wikis, learning management systems, certifications). Many wikis and learning management systems (LMSs) are out there at varying price points (we use Hubspot and G2 Crowd to make it easy to browse all tools).

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B2B SEO:  Topic Clusters, Not Keywords

Envy

Why do Wikipedia and Wiki pages usually come up first in your searches? The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it.

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What Is a Blog, & Why Should You Create One

Hubspot

At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site. Her blog doesn't serve a larger company, but it does help her create a personal brand. What is the difference between a wiki and a blog? What is a blog used for?

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A 4-step guide to creating a self-service marketing organization

Martech

You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. That’s why you have to document what you want them to do and how to do it. Get MarTech! In your inbox.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. 11 Tips to Help You Cultivate a Data-Driven Marketing Team. At least, that's how a lot of marketers feel.