Marketing Insider Group

JANUARY 24, 2022

Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. But there was a time not too long ago when Groove was a struggling startup wondering why their content marketing efforts weren’t working.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure. Just start outlining.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Traveling back to Seattle from inaugural @HubSpot Connect partner day.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Hubspot

APRIL 8, 2020

Were they bad at giving feedback, not helpful, or just plain mean? At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. 3 Skills People Managers Must Master, According to HubSpot Employees.

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

DECEMBER 4, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. So to help you best approach this dilemma when the time comes, I’ve put together a list of four key tips I've learned over my career for closing a deal that has lost steam. Let's take a look.

Hubspot 56

Hubspot Lock-In Tips Cold Calling 56

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Here at OptinMonster , we’ve spent over a decade helping businesses improve their email marketing. HubSpot HubSpot combines the power of CRM software with email marketing. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Lake One

OCTOBER 24, 2023

Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24, 2023 — Inc. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. Business Media. The associated Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Hubspot

JULY 16, 2019

In retrospect, I was definitely suffering from what I later dubbed "poor business syndrome" -- afraid to spend what little money we had on the thing that would help us grow -- but at the same time, CRM, lead management, and email tools all together were expensive! As of today, no startup will ever again need to make the same concession I did.

Startups 72

Startups CRM Hubspot Paid Search Agency 72

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. We’d love to help.

Marketing Automation Services 67

Marketing Automation Services Enterprise Management Marketing Automation Work Management 67

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors. Hold that thought.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Startups 112

Hubspot

AUGUST 8, 2017

We're rewarding people we think will love our content and engage with it by helping them see it first -- and in some cases, win prizes. Pods help content get viewed higher up in the Instagram feed, which makes it easier for even more people engage with the content -- in their feeds, or in the Explore tab. Influencer Pods.

Social Media 74

Social Media Hubspot Media PR 74

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. Only a few will make it.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

ClearVoice

OCTOBER 21, 2019

In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages. We're taking a deeper look at four popular landing page builders — @HubSpot, @Unbounce, @Instapage and @Optimizely — to weigh the advantages and disadvantages of each.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

chiefmartech

MARCH 4, 2023

Now — disclosure — I’m the VP of platform ecosystem at HubSpot, which is a leading platform in that space. First, on the HubSpot side, my team works with our tech partners contributing to our App Marketplace of over 1,350 integrations. This is an opportunity for new martech startups to disrupt incumbents.

SMB 106

SMB Planning Elasticity Advertising Agencies 106

Lake One

SEPTEMBER 13, 2022

How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference. Firstly, we need to break down what full-funnel marketing is and how that affects your startup. HubSpot presented the inbound marketing concept , which attracts customers by creating personal experiences.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing & Strategy 70

SmartBug Media

AUGUST 31, 2021

In this article, I will lay out tools to help your outbound sales efforts for prospecting and collecting insights. As an inbound marketer , it’s no surprise that I placed HubSpot on this list first. There are several tools and techniques you can use within HubSpot to help prospecting activities. Prospecting Tool.

Budget Programs 87

Budget Programs Tools Hubspot Lead Scoring 87

Envy

AUGUST 17, 2022

But the steps to getting started with RevOps are different for a startup than they are for an established company. But the steps to getting started with RevOps are different for a startup than they are for an established company. How is getting started with RevOps different in startups vs large companies?

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

MKT1

APRIL 6, 2023

Here are some obvious signs your product and GTM teams are not aligned with your GTM motion: You’re following the playbook of your favorite fast-growing startup, but your company has a different GTM motion, audience, price point, etc. Most late-stage B2B startups fall in the purple or red these days. and is at a different stage.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Lead Ranking 105

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Want to implement automation to help your company scale? Marketing automation is a tool that helps automate marketing tasks to help businesses save time and money. Source: HubSpot.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

Hubspot

MAY 7, 2020

I have been working with startup companies for nearly 40 years. I joined my first startup in 1983 when my boss left the company I was working for to join a competitor. Roger: I am going to a startup company! Me: What is a startup? Me: What is a startup? Me: I’m in — I love startups. What Is A Startup?

Startups 73

Startups Paid Search Agency Domain Hubspot 73

Hubspot

MARCH 27, 2020

For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. However, if you work for a smaller startup, resources and money can be tight, making it difficult to determine how much should be spent on marketing. Marketing Costs for a Startup.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Startups Budget Programs 88

MKT1

MAY 5, 2023

To succeed, startups must have a great product, founders, and win on go-to-market. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders. The best products don’t win. Yet founders don’t have this skill set.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. I get it, and I’m honored you’ve chosen HubSpot as a key resource. How to Launch a Successful Startup Business.

Startups 85

Startups Burn Rate Work Management Validation 85

Martech

MAY 3, 2022

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. What conclusions do they draw from this? The space is still growing. But there is consolidation. No wonder it’s a long tail.

Marketing Management 106

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 106

MKT1

OCTOBER 24, 2023

coming in November Next month’s newsletter will help you actually pick the channels and campaigns you should focus on— aka how to make a plan you’ll actually look at regularly. Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Valasys

JULY 31, 2023

Automated templates help maintain a cohesive visual representation of the brand. Performance metrics help identify what content resonates with the audience. Comprehensive analytics help you refine your content approach and optimize future content creation. Integration with other HubSpot tools for streamlined marketing efforts.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Automation Tools 98

Litmus

JANUARY 19, 2021

We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Here are some of the top free email marketing tools to help your business grow in 2021 (in no particular order). HubSpot is an email marketing software focused on inbound marketing strategy. Constant Contact. Image Source.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Hubspot

APRIL 12, 2023

In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. It’s helpful to use a sales activity management system , which automates tracking, calculates pacing, and alerts sales leaders when metrics fall behind. They might need help writing proposals.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Sales automation tools help you to automate report generation in the simplest and more presentable way. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JANUARY 30, 2024

Trendster George Burgess is the founder of Modern Day Talent , a startup that sources and facilitates remote talent in South Africa for European companies. Help meet the needs of remote professionals with co-working spaces, laptop financing, or specialized employee benefits solutions. It’s a good time to be an African tech startup.

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160