Biznology

JUNE 25, 2014

Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. It can save time, exploit time zone differences, target readers’ likeliest moment for accessing their email, and help manage frequent communications – there so many upsides.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

OCTOBER 7, 2015

Here are some tools that can help fuel your creative juices and find some great writing topics. Quora is a well-known question and answer site. The site lists trending topics on the side of the page. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Google Trends.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

JANUARY 14, 2013

source: HubSpot ). I know from the ROI modelling I do with CMOs; teaching Measurement and ROI curriculum at Rutgers CMD as part of their MBA faculty and conducting workshops through the new On-Site Search Marketing Training with my Biznology colleagues, Mike Moran and Tim Peter, available as part of Biznology Jumpstart Workshops.

Stats 80

Stats ROI CMO Forrester 80

Biznology

OCTOBER 14, 2011

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

MARCH 20, 2017

So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. For example, we are all taught that if we write really compelling copy, the audience won’t be able to help themselves.

Lead Ranking 157

Lead Ranking Trust Marketing Urgency Marketing Conference 157

Biznology

FEBRUARY 20, 2015

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). Marketers need to make sure customers are happy and are not venting frustrations on social media sites. We have to be proactive and reach out to peers in different departments to see if we can help.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

MARCH 28, 2013

Hubspot promotes it. In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings. Outbound is bad,” she said. Well, I guess her feeling is understandable.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

APRIL 21, 2014

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. Does your business listen?

Social Media 80

Social Media Enterprise Management Media Budget Programs 80