SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?

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SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

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Hubspot Click Rate Lead Scoring Lead Ranking 94

Stevens & Tate

DECEMBER 9, 2022

Because these tactics all require constant attention to be effective, you should strongly consider the use of HubSpot marketing automation tools as a way to simplify your workload. The following are four reasons why you should be using HubSpot marketing automation tools: 1. Collect and Analyze Data to Improve Your Marketing Efforts.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

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Hubspot Enterprise Management Work Management Marketing Management 101

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Strange.

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SmartBug Media

SEPTEMBER 1, 2021

Here are a few benefits HubSpot’s drag-and-drop editor spells out for marketers. The drag-and-drop editor lets marketers build and arrange a web page or email without the help of a developer. The HubSpot mobile drag-and-drop editor takes content development a step further. Target your organic search pages first.

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SmartBug Media

JULY 20, 2021

Whether you are leaving Salesforce for HubSpot, or you are looking to close the loop between your HubSpot marketing and Salesforce sales efforts , migrating data from Salesforce to HubSpot has never been an easier process. In September 2020, HubSpot announced that it was adding custom objects to Enterprise portals.

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SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

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SmartBug Media

APRIL 23, 2021

This roadmap will guide you through its native search engine optimization (SEO) functionality and integrations. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. HubSpot hosts your site when you sign up for the CMS subscription. Ongoing Updates.

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Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. That’s why, in today’s post, we’ll show you the BEST ways to connect HubSpot to WordPress.

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Hubspot

JULY 7, 2021

Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). HubSpot Core Web Vitals. HubSpot’s SEO audit tool reviews all three of Google's Core Web Vitals metrics for you. Below, we’ll cover the ways in which HubSpot can help you prepare for Core Web Vitals.

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Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?

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Hubspot SEO Content Lead Scoring 101

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To learn how to take advantage of these recent developments, this post offers four tips for the blog listing page editor HubSpot users can implement to optimize their resource pages.

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Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. What is Your Audience’s Search Intent? If they don’t, scroll to the bottom of the page and look through the “Related Searches”. HubSpot recommends 2,100-2,400 words.

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Lead Scoring Lead Ranking Keywords Paid Search Agency 62

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

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Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

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Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Using HubSpot reduces the cost per lead by 44%.

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Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

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Enterprise Management Hubspot Features Ideal Customer Profiles 82

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. If you’ve decided to use Shopify, you’ll want to set up your account and online store before you start integrating with your HubSpot platform. Why choose Shopify?

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SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. For example, in a blog post, the search query should appear as a header (e.g.,

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Hubspot SEO Lead Scoring Lead Ranking 52

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. But HubSpot managers are aware of this history and seem confident they have a way to cost-effectively nurture a useful fraction of freemium users towards paid status. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Hubspot

APRIL 22, 2020

When you're looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education. Using HubSpot's Free Marketing Tools. Frictionless Sales Certification Course.

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SmartBug Media

DECEMBER 8, 2020

It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem. Post Editing.

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Hubspot CMS Development Marketing Automation Services Top of Funnel 86

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “. Pardot: A Quick Overview.

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Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Hubspot

AUGUST 3, 2023

AI adoption has plateaued Google Trends data shows a rapid increase in searches for terms related to AI , but even search plateaued in June 2023. The screenshot below is taken from HubSpot’s artificial intelligence page. Messaging focuses on the ways in which AI helps the user, listing clearly what it can do.

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Marketing AI Hubspot Product Tips 59

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Identify Your Target Accounts.

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Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Pascal Weinberger, CEO of Bardeen.ai , believes AI is helping sales teams work smarter, not harder. Pascal Weinberger, CEO of Bardeen.ai , believes AI is helping sales teams work smarter, not harder.

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Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. First, it's important to identify how SEO, search engine algorithms, and search platforms might vary from region to region. The same goes for search intent.

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Hubspot SEO Domain Content 101

Hubspot

APRIL 9, 2020

And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. They generally want the same thing.

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Hubspot SEO Acquisitions Trends 89

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Generally, it’s best practice to set HubSpot emails to utm_source = hs_email and hs_automation for your workflow emails. UTM term is the classification you’ll want to use if you’re running paid search with keywords.

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Hubspot Contacts Multi-Channel PPC 95

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. Boost sales team efficiency. Accelerate sales pipelines.

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Hubspot Marketing Analytics Tools Sales Cycle CRM 59

SmartBug Media

JANUARY 3, 2022

Let’s dive into the most common workflow enrollment issues in HubSpot and how to troubleshoot them. When you turn your workflow on, HubSpot will prompt you to determine whether or not you want to enroll contacts that met the criteria before your workflow was turned on. Common Workflow Enrollment Issues. Manually enroll a contact.

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Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content can help to build your brand in several different ways. Content marketing can be a highly effective way to build brand awareness.

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TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? When it comes to HubSpot, they support two types of multi-touch attribution reports: . HubSpot attribution reporting is based on contact interactions that HubSpot is tracking. Why is Hubspot Renowned for attribution reporting. Benefits of Hubspot’s CRM for SaaS Industry.

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Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. In 2018, Google set out to change that.

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